Marketing Rebellion, the Most Human Company Wins - Today on the show, we've got another visit from Mark Schaefer who's a leader in the field of marketing. Mark is constantly looking ahead at what it takes to build an audience or a brand. Mark's next book is already a must read and it's not out yet. The book is titled Marketing Rebellion, The Most Human Company Wins. Mark breaks down the show, the reality that customers are consuming fewer ads than ever before and companies must redefine how they engage consumers that don't trust them. 
Buy Mark's books here.
#podcast #episode #marketing
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The Mamba Mentality -  Andrew D Bernstein has taken 1000 photos a game, over 37 years, about 250 times a year for the NBA, Lakers, LA Kings, LA Sparx, Clippers--that's 9.2 million pictures.
He's a Kurt Gowdy Media Award winner, meaning he's in the NBA's Naismith Hall of Fame. Today's he's sitting with Pete A Turner on the Break It Down Show talking about his collaboration with Kobe Bryant. A Book entitled The Mamba Mentality, How I Play. The Book uses Andrew's pictures to allow Kobe to illustrate how he works, plays and lives. 
Check out Andrew's show on PodcastOne called Legends of Sports talking to heroes from sports like Nolan Ryan, Kirk Gibson etc. 
#podcast #episode #mambamentality
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Getting Your Edge Back with - Dr. Tracy Gapin is a urologist who specializes in using epigenetics to tailor custom wellness plans for his patients. Since we're about to talk about epigenetics, we've brought in Attila Hajdu from Stelvio Therapeutics to us understand the science behind what we're discussing. Epigenetics are emerging a primary area for growth in wellness or precision medicine. Whether, discussing reprogramming cancer cells like Attila is doing at Stelvio, or Dr. Gapins approach to a customized personal plan....we're viewing into the future of how we get and stay healthy.  
#episode #podcast #epigenetics
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Love Sexy vs Tupelo Honey, Album Fight - #AlbumFight #Episode today. Our judges Jon Leon Guerrero, Mike Lipari and Brian Theis sit down and break down Prince's 10th studio album in a compare/contrast against Van Morrison's 5th.  It's Love Sexy against Tupelo Honey. Our album art and corner introductions are done by Phil "Double Duty" Green. The analysis as always is masterful from the brilliant mind of Richard Lackie. 
Pete takes the week off and we're not sure we missed him. 
Who do you got? 
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Rantcaster Art of the Protest Song - Bill Valenti is a complex dude. A successful businessman whose ventures benefit all of us in our day to day lives turned troubadour. Bill's life and struggles with cancer are chronicled in Mark Pattison's Finding Your Summit--we're adding to the story in our episode between Pete and Bill. Bill's latest ideas the Art of the Protest song and Rantcaster (amplifying news with germane protest songs) are changing how we speak truth to power. 
#podcast #episode #protestsong
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Search for Aliveness - Chad Gabriel has a cool gig. He's the Sherpa of Purpose at Tuthill HQ. Tuthill and Chad got together and wanted to do something special. From Tuthill's stated goal of waking the world, Chad and crew came up with the idea to illustrate "Aliveness." 
Chad, Erica Magda and Vito Pellicano team up to create the Search for Aliveness web series. Traveling the globe, Chad and crew are collecting interviews with people from all walks of life. Heck, you can nominate someone to be a subject. Pete and Chad Break Down the concept on today's episode. 
#podcast #episode #tuthill
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Animateur of the San Diego Opera - Nick helps make opera more accessible for folks in San Diego. Akin to longtime friend of the show, Dr. Robert Greenberg, Nick takes time before each opera to illustrate what the audience members are about to experience. Nick and Pete sat down to discuss everything. What operas sell? How far can a company push an opera before it's something different? and What the heck do we do with the Wagner masterpieces that are hours long affairs? 
Nick had his own podcast available Here
Nick is a fabulous guest and we hope to bring a lot more content from him and the great people at the San Diego Opera. 
#podcast #episode #operalove
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​

Like a Tuesday Music Prayer - Today's episode is a #AlbumFight between Madonna and Sheryl Crow. Madonna's 11-track Like a Prayer is in the ring against Crow's Tuesday Night Music Club. Today's judges are Mike Lipari, Phil Green and new judge Jennifer Green (AKA Phil's Wife). We've got to note that Richard's analysis is damn near perfect this week and we remain duly impressed. Phil does Quadruple duty this week, Judging, producing, artwork and our corner introductions. 
This is a fantastic Album Fight that offers surprises and knockdowns in bunches. 
#podcast #episode #conversation #music
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P!nk vs. Alanis Morissette 
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Emotional History - Today's episode features best-selling author Lynn Vincent who co-authored Indianapolis: The True Story of the Worst Sea Disaster in U.S. Naval History and the Fifty-Year Fight to Exonerate an Innocent Man with Sara Vladic. 
This show is co-hosted by Pete A Turner and best-selling author of Echo In Ramadi, Scott Huesing. Pete was able to grab Scott and Lynn at a signing event in Oceanside Ca. 
The story of the USS Indianapolis is unbelievable. The ship that dropped off the atomic bomb in WWII was sunk a few days later without anyone knowing it was gone. 4 days and 5 nights the remaining 320 men from nearly 1000 on board were rescued from the Pacific. Even as the rescue was taking place Indianapolis' crew members were dying. 316 men survived the ordeal. Lynn and Sara's book gets into detail like no previous book. 
#heroes #greatestgeneration #podcast
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Warriors Faith - Before Robert Vera became a best-selling author, he met and befriended Navy SEAL, Ryan Job. Ryan's life has been captured in other SEAL books as his peers sing their warriors song.
Ryan's was wounded in Iraq, losing sight in both eyes. Despite being blind, undaunted, Ryan recovered. He did things like Elk hunting! and was taking on life as anyone would expect from a SEAL. Ultimately, Ryan lost his life due to a hospital error years later. When he passed, Robert was moved to tell his friend's story. A Warrior's Faith is Robert's best-selling book from Harper Collins. Today's show is co-hosted by best-selling author Scott Huesing and Pete A Turner. 
#podcast #interview #episode 
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