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Sunga Life, Navy SEAL and Living A Bit More Sexy - Our guest today is Navy SEAL Jeff Gum. Jeff was a special guest during our Rudy Reyes episodes, and then he co-hosted our Kaj Larsen interview.
Get your Sunga Here!!! Jeff's time with "the teams" includes his role as a source handler which makes this a #spyvsspy episode. Pete A Turner and Jeff talk tradecraft for a bit, but ultimately this episode is about SungaLife. Jeff got out of the Navy and wanted to do something big. He envisioned changing how people look and feel on the beach. "Wearing a Sunga is about feeling good, it's about freedom," Jeff Gum SungaLife headliner. Get over to SungaLife's Instagram account to see what SungaLife is all about. |
#episode #podcast #sunga #sungalife #swimwear #seals #teams #BIDS #groundtruth #life #sexy
Haiku
A smile on your face
Sunga Life stands for FREEDOM
It’s being yourself
Similar episodes:
Kaj Larsen
Col John McKay
Rudy Reyes
Haiku
A smile on your face
Sunga Life stands for FREEDOM
It’s being yourself
Similar episodes:
Kaj Larsen
Col John McKay
Rudy Reyes
Sunga Life
Transcription
Jon Leon Guerrero 0:00
Hey, this is john Leon Guerrero. Our guest today is Jeff gum. He was a Navy SEAL who spent 10 years with Naval Special Warfare as an operator, leader and instructor who was always focused on innovation and strategic planning. Those interests have carried through to his civilian career.
Hey, this is john Leon Guerrero. Our guest today is Jeff gum. He was a Navy SEAL who spent 10 years with Naval Special Warfare as an operator, leader and instructor who was always focused on innovation and strategic planning. Those interests have carried through to his civilian career.
Jon Leon Guerrero 0:00
Hey, this is john Leon Guerrero. Our guest today is Jeff gum. He was a Navy SEAL who spent 10 years with Naval Special Warfare as an operator, leader and instructor who was always focused on innovation and strategic planning. Those interests have carried through to his civilian career. He earned a BS in business management at the University of Central Florida, and an MBA from the Anderson School of Management at UCLA. He is now a founder of Sunga life A swimwear brand that captures the essence and flavor of Brazil with an American flair. It's swimwear for the ultra sexy, ultra focused, ultra expressive, ultra getting shit done. In other words, it's the secret handshake at the party. If you're wearing Sangha life if she's wearing Sangha life, let's say it's a definite identifier of the like minded. It's the reason I'm intensive in the gym focused on my nutrition, because I want to wear these shorts and look right. So thanks, Jeff, for sending me back to the wait pile. Just what I needed in my Hey, you know what else I need listeners. Maybe need is a strong word, but I sure would appreciate a nice five star rating and positive review on iTunes. I'm not going to ask you to get a master Training Specialist tab or an a license with the US parachute association or your open water dive certifications. All things Jeff GM has done. I'm just asking for a mouse click and a couple of keystrokes. Break it down show five stars. Hey, these guys are pretty cool. How's that? Easy, like Sunday morning and awesome. Like our guest today. Here's Jeff GM. Millions rock productions.
Unknown Speaker 1:40
This is Jay Mohr. This is Jordan. Dexter from the
Unknown Speaker 1:43
Navy Sebastian youngsters Rick Marotta Stewart Copeland Baxter
Jon Leon Guerrero 1:49
Gabby Reese is Rob bell. This is Johnny on gray and
Pete Turner 1:51
this is Pete a Turner
Jeff Gum 1:55
What's up guys this is Jeff GuM from single life and we're doing the break it down show.
Niko Leon Guerrero 2:03
And now the break it down show with john Leon Guerrero and Pete a Turner.
Pete Turner 2:10
Yes, yes. Yes. We're actually in Jeff's backyard Park. This is one of the best things about podcast like we could have done this by the pool we could have done in your apartment. Right now. We're doing it by a fountain and a Jacaranda field Park. This place has got to be gorgeous when those Jacaranda blooming.
Jeff Gum 2:24
Yeah, definitely. Yeah, we were just at the pool. Yeah, an hour and a half ago.
Pete Turner 2:29
Last time we met up we were with Rudy
Jeff Gum 2:31
and that's always fun over in Venice Beach. Yeah,
Pete Turner 2:33
it's so it's so great to be able to see all of us doing living and doing the right things and trying to grab others that are like struggling to get them to come on with us and get you know, get into living and transitioning and everything. You're you're getting an MBA from UCLA, single life is your brand currently that you're building and it's incredible. Everybody should go check out single life on Instagram is the best place because yeah,
Jeff Gum 2:54
that's where all the soon good life. Yeah, I launched the women's line about three months ago. And since then, it's like exploded from 30,000 followers to just under over over 99,000 just about to pass it. Yeah. 100,000 followers. So and if you
Pete Turner 3:10
want to support a small brand, I'm here to tell you going into your apartment, I'm moving in moving out, you're like no just had a shipment come in and you you break down the packages, you're so yeah, get everything set up for it. Like you really are running this corporation that's got 100,000 plus eyeballs on it. So if you guys are in the market for any kind of shorts, swimsuits, bikinis, all that stuff Jeff has has all
Jeff Gum 3:32
that stuff. It's pretty cool at UCLA. Now I'm in an entrepreneurship venture initiation class, I just finished my first year of the core classes, account financial accounting, finance, stats, organizational behavior, marketing. And so now I'm going into more the entrepreneurship track. And I have a team of four other MBA students, ones, ones f8 team, former FE team pilot, one is a software engineer at Microsoft, and then a Chinese girl who's an accountant and a Chinese girl who's an engineer. And we're all working on single life. So everybody had to get up and pitch like a business that they want to that they're thinking about launching and I I got up and just pitched about, I assume guys are amazing why everyone should be worried about everything I'm doing with my business. And these people wanted to do the research on on my company and everything. So now I got a whole team working with me, which is pretty cool. Because usually it's it's by by myself other than my my girlfriend helps me as well. Sure. Butter.
Pete Turner 4:38
Yeah, it's great. I mean, I like to why wouldn't I want to support because I love what you're doing. I love I love seeing us all in transition, doing things you know, and you really like the models of great already, but just all of it. It's just great to look at and I just, you know, I mean, I barely know you but I feel like real. It's like you know you're really doing it. You know, you think you can do you have another I don't want to put you too far down the road. But five years down the road when you're no longer breaking down your own packages and everything else. Is there another one year down?
Unknown Speaker 5:08
Yeah.
Pete Turner 5:11
Hey, this is Pete real quick. I just want to let you guys know, we are proud to announce our official support of save the brave, a certified nonprofit 501 c three with a charter of helping veterans with post traumatic stress. Here's how you can help go to save the brave calm, click on the link on the website. And my recommendation is this subscribe. Give them 20 bucks a month. You've got subscriptions you can turn off right now that you're not using that are $20 a month swap that out get involved. Let's help these folks out.
Unknown Speaker 5:39
Yeah,
Pete Turner 5:40
girly. But I mean, you know is their aspirations like Yep, I'm going to get this clothing line out because you have to sell a T shirts you are designing and there's a whole different thing. But do you see something else coming down the line?
Jeff Gum 5:51
Oh, yeah. So I'm, I'm trying to you know, I want to make it a household name. I want change the entire swimwear industry in the United States. And in just about every other country, people love wearing wearing swimwear like that. It's what everybody wears in Brazil. Actually, I was down. I was down in Rio de Janeiro four years ago with the Gracie family. I saw everybody wearing the suit is and I'm like, Oh, this is pretty cool. Tell us what it is so Asuka, it's it's kind of like a hybrid between shorts and a speedo. It's a it's it's like a speedo, but a little bit more boxy. Little more squared off and a little bag here right in the front. And I saw him I'm like, Oh, this looks pretty cool. I'm talking to a Brazilian girl. And she's, I'm like, Yeah, I think I want to get some of these. I like them. And she's like, Oh, I think they're so sexy on men. And I'm like, Oh, I went, I went bought like two I went bought like 10 of them and start wearing them all over the world. Nobody, nobody else is wearing them in Australia. Nobody else is wearing. I was doing crochet week, which is a lot of Americans. And everywhere I went, everybody loved him. And I didn't even have to go like, talk to girls anymore. They'd all come up and like, Come me on my swimmer. Yeah. And I'm like, oh, man, these are these are awesome. And then I did the honor Foundation, which is a Navy SEAL transition program for special operators going into the private sector. And we went up to Silicon Valley at the end of it and toward Facebook and Google and Airbnb. I was like, Oh, I need a, I need to launch my own thing. I don't want to I don't want to wait till I finished Business School, which was kind of what I was, had been thinking. I was like, I need to launch this right now. And just just figure it out along the way. And so I was already wearing the suit guys, and everyone was asking me where they where they could get them. And I'm like pretty much only in Rio de Janeiro. You couldn't get them on Amazon. You couldn't find them on Google. And, uh, and, and for me, it was like, it really embodied my person, I was able to take my personality and put it into it. So I made them really patriotic made them all about freedom and they are all about freedom. They're they're 100% lycra your you can just swim through the water when you put them on your like Michael Phelps. As soon as you put them on, nothing holds you back. Get way better suntans. And and and then I could use it as a mechanism to support foundations that I'm passionate about, like make the summer for the force blue team. Yeah, which is really races. It takes special operator combat divers in a dive this to save the coral reef in Florida and capture sea turtles have tumors on their body from this terrible disease from poor water quality and work with scientists. And then surgeons will do like cut off all the tumors and heal them up and put them through rehabilitation and then release them back into the wild. And then I work with Dave Bora and the adaptive training Foundation, which takes amputees and spinal cord injury guys and puts them through adaptive therapy. And then they can go and team up with the high fives Foundation which takes everybody out Yes, sir. surfing and skiing all. So it's it's just a hole. So use as a mechanism to support this stuff on path about and try to help help my fellow veterans and help the world. I love it, man. I mean,
Pete Turner 9:05
it's I want to ask you, how the heck do you have time to do all that and make money but let me first say this. So just today, we partnered up officially with save the brave that Scott Scott using is the president of it. And the Nikolas is the guy that brought it up in those guys, they take they take pts, you know, they take veterans at pts, and they get them out and they get in deep sea fishing, you know, just give them a chance for fellowship and maybe you spark something, maybe it's a friendship, but you know, instead of isolation, they're like, let's get us together. And so we just believe in the mission, you know, I want to I want to give someone the opportunity to, to choose Yes, on life. I mean, I was in the same spot where I'm like, I'm not sure if I need to do this anymore. And at one point was totally fine. Like if my end comes up, I'm fine with it. And I made no good decisions and that that zone so I want to get people out of that zone. And so if you guys can support save the raven just by sharing this tagging saved the brave, you will help spread the message that I 100% certified These are my people there good people, they're helping veterans who desperately need it. So if you have a service charger already great, but if you need something to put your time into what Jeff was talking about what I'm talking about super important. And enough of the save the brave. mentioned that actually
Jeff Gum 10:15
it's all it's all about finding the next mission. Yeah, because that's it's it's not necessarily you know, all the all the bad things that have happened but now now guys get out and they don't they don't have the Brotherhood they don't have the camaraderie they don't have the common mission that they're working towards with with their best with their best friends and their brothers. So there and then they focus they focus on the bad but when they they get out and they can become part of these amazing organizations and foundations and find a new find a new why Yeah, and and it puts the passion back in and then the Brotherhood and camaraderie and then they they go out and they take that post traumatic stress and turn it into post traumatic growth. Yeah, and then
Pete Turner 10:57
now it's huge being of service to someone I know for me part of my well being it's also part of my obligation. But if I'm able to help someone I now have value when before I had very little I was obsolete, I was ignored. And those are my realities, not actual reality. And so getting past those things is great. Let me get back to the question. How do you do all this stuff like starting a business going to school? All this service? How do you live in this fancy swanky apartment? How do you get all this done?
Jeff Gum 11:23
I mean, it's it's it's it's just a puzzle and you just got to fit together where you can sometimes sometimes you sometimes things aren't going aren't going perfect but you just put you just grab the pieces make the best out of it. Don't focus on the on the negatives that maybe maybe a couple couple of things. But couple things were done done wrong. Yeah, you just put you just focus on the positives get together troubleshoot it, it just constantly problem solving everything non stop. It's like what we you know, known you go out you have a mission he planted nothing goes according to plan. So, so you gotta just constantly adjusting cut and and you just don't let like one of the things it's like being you like going through going through buds and SEAL training. Everything went wrong. Yeah, me. I got really sick. I got viral gastroenteritis, I got rhabdomyolysis, I got everything. I just start all the way over from the beginning that I still had robbed Oh, they didn't know what they know. They thought I was just being weak all the sudden and but you just you just push through it and and that's no matter how bad things get, like, you know, you're not being shot and you have and just have, like, I've I've always been kind of like me, and me and Rudy talked about it. The like the Woo. It's something I learned from the honor foundation. We did the Strength Finders. So you, you you fill out this Gallup strengths. finder, you You see, I was like strategic communicator, achiever. Whoo. and maximize her. And I was like, whoo, I'm like, whoo, whoo. It's like winning others over. So it's like, you know, it's going on having that brotherhood. So I don't have the answers to everything. Yeah, but I have an incredible network of friends. And all I gotta do is call on them. And they, they have they have the answer for me to have and you know, you got to be humble enough to to ask for help. Sometimes
Pete Turner 13:22
seals are superheroes. How do you have home it's so hard to be humble, right? And let me rephrase that. I want to say this because guys like us, you've done these impossible things. We can do impossible things. But at some point, you have to go I need help. That's a motherfucker you know, at least it was for me.
Unknown Speaker 13:41
Yeah, I
Jeff Gum 13:45
mean, when you like a lot of things you're not the expert. I wasn't an expert sniper at first I had to I had to be had to be trained. Yeah, it was three months of training and it actually I trained for actually I did like a mini sniper school because sniper preschool is a huge attrition and I didn't want to lyst route failing it so I contacted these guys that had a sniper school and I got my I got SEAL Team five to go on board they gave me these guys we're going to put me through the training for free so SEAL Team five these give me a rifle and a bunch of 300 Win Mag rounds and I just drove out to Arizona and I was shooting at 140 degree heat out in July and outside of Tempe and and and so I got I got that training I went to sniper school gave me gave I always say stack all the odds in your favor like nothing is fair you you make you make you make the rules. Yeah, and I went there it gave me an advantage got got me got me to pass all the tests and then and same thing with business I certainly you know, it gives it gives you an incredible foundation being in the seal teams and being able to adjust and problem solve and be I work I work till you know four in the morning a lot packing up my stuff. I was doing it last night. Yeah, but But uh, I mean, I think this is easy compared to I'm not running around for boat on my head. And I I don't have to I'm not doing this straight till Wednesday after starting on a Sunday. I'm not getting an hour and a half nap on Wednesday hour and a half nap on Thursday. This is easy compared to what I've done before. Yeah, I just packed this stuff up I can sit here and drink and you know, it's a little bit of a grind but but everything is relative and I think about what I've been through and I'm like I don't need to go to bed yet I need to keep working because I I have my goals and I want to make it I want to make a difference with this brand.
Pete Turner 15:38
I know from talking to a lot of my friends who listen what we all call a grind is often a Polish you know like the hard chopping and the cleaning of the extra stuff you know you're like now this I can clean this up now and that's really where we're at now is we know what hard work is we know how to sit down so it's not that big of a deal for me to sit down for hours and edit or working on social media things or get some writing done that I've got to get done it becomes part of it and compare that to doing work I hate and don't want to do like working for somebody else you know like who were going to corporate that to me would be a grind Rob yeah
Jeff Gum 16:13
fuckin sucks. And and I you know one thing I learned from my my first lead petty officer is like nobody cares more about you than yourself if you put all your eggs in someone else's basket whether it's a job or more whatever Yeah, like you can you can get you can get fired or the economy can fall apart. Yeah, you like I want to be responsible for myself be able to even even be able to put myself in a position where I can you know, grow a company and hire hire my own friends. I think that sounds like that sounds like a dream to work with all get to pick my best but I mean me my friends we talked about we feel like we're the Avengers and where we are all have our different specialties and skill sets. My friend, Mitch Aguilar. He has smashing greens and he's fighting MMA. Rudy has a force blue and everything acting and everything he's doing. David de Borah has the adaptive training foundation. He was an NFL linebacker and He's incredible Speaker Yeah, and Kyle Maynard he's climbing the tallest mountains in the world without arms and legs Nick sanest, also, same, same thing. And he was a wrestler and weightlifter and bodybuilder without arms and legs and, and was just opened up for Tony Robbins as speaking event in Dallas for him. And, and we all have our own things. But we all combine it together. Yeah. And that's the that's the dream right there.
Pete Turner 17:44
Yeah, it makes you anytime, like someone's like, look at, you know, this problem. We can solve it like, you know what, solve your own problem. Yeah. anybody else's, you know, you
Jeff Gum 17:53
solve, you solve your own. And then then you can, that then you grow that you learn. It's Yeah, it's Peterson talks about you, you learn how to take care of yourself, yeah, first. And then then after you do that, then you can start worrying about everyone else. And
Pete Turner 18:09
we I mean, if you can, and it's not the only way to do it. But guys like us, we're going to try to bootstrap, you know, and there's nothing wrong with having a corporate job and doing that I don't want to talk down on that. Because, you know, people have responsibilities and young kids and all these things they've got to do, and you've got to do what you gotta do. But when you do take that risk, you're in a position to do it like you are real, like, now is my time, I don't want to wait till after school, let's, let's get on this thing. You know, you. For me, I had to get exceptionally lean in my life, no extra bills, no cable, none of that. Because when you plant that pole into the fog, and you're like, I'm going to use this pole to get across this ravine. I don't know what the other side of the ravine is. But I'll be damned. If I'm staying on this side, I'm going to jump and you jump and you're like, this is terrifying. If you've got 500 extra dollars a month and things to pay for hard to hang on to that pole, as you go swimming, you're flying across the curve into the fog going to kind of one kind of hold on, get rid of everything. Focus on that big jump, you know, and then start selling bikinis.
Jeff Gum 19:09
Yeah, yeah, it's crazy. I was like, I can focus, I can, you know, I could, you know, do my MBA and get a finance job or something. But I was like, I want to, I want to focus on my strengths. At this point. It was it was wearing it was wearing sunglasses and traveling the world. And I already had, I already knew how to how to market it and just created that first product. And it's kind of interesting, doing this entrepreneurship class. Now I'm learning about the Lean Startup method in which you take a minimally viable product, MVP, and yeah, and then you create that you can test it in the market, you can see, you can see how it does in concert, you can see how the market reacts. And then constantly get feedback from customers and clients and improve it. And then if it works, well, you can scale it up, then you can create other complimentary products off of that. And I didn't even know about the time. But what I did, yes, looking back on a bit basically, because I was bootstrapping it only had enough money to make two products. I made two different patterns of the sukkah in a medium and a large, but I didn't sales were really slow at first because I didn't have the power of the Instagram yet. I hadn't built 100,000 followers. And I didn't have like the Amazon reviews, which gives the consumer confidence. And I didn't have even Instagram pushing people to that as well. But you know, slowly but surely a bill and a bill and then I created other other products had been sunglasses fanny packs, then I was like, Oh, I need to make still keys because that's a complimentary product to and then then I made board shorts. Then I saw 85% of my follow. And so yeah, constantly seeing and testing. And yeah, seeing the analytics, I saw 85% of my followers were guys who pretty much probably followed because I like the seal teams or the military or the patriotic and, and whenever I would post like a girl in a bikini wearing the headbands and sunglasses. They would get way more engagement. I was like, You know what, I need to make some because I had a bunch of girls being like, I love these prints. I'd love some bikinis. I'm like, you know what I need to make the bikinis and totally, totally, exactly. And, and since doing that, it's made my engagement go up tenfold,
Pete Turner 21:30
like crazy, because like if you were to tell yourself two years ago that this is what you'd be doing. Here. That's no way that's been here at all.
Jeff Gum 21:36
I mean, I did think it was. Yeah, it was funny. I used to joke that when I would get out of the seal teams. My uniform was going to be Asuka okay and and then now it's not only the uniform for me, but it's the uniform for all these other special operator divers. Other seals, scout sniper recon marine PJ's Green Berets all diving in the Florida Keys saving the coral reef with the forest blue logo on there and it's it's it's a beautiful thing that
Pete Turner 22:14
when you're replacing the UD t with something that's
Jeff Gum 22:17
and that's another thing when i when i did it i did i
Pete Turner 22:20
got it UD teas are also really small shorts, silk ease think of running shorts, just old fashioned, like at style running shorts.
Jeff Gum 22:26
That's what silk ease are. They're like green pea t shirts with the army calls and Ranger panties right?
Pete Turner 22:31
And they're not they're not very big. They're super comfortable. And they look great. And then UD teas are smaller cloth version of that. Yeah,
Jeff Gum 22:39
so the Udacity say come from the name underwater demolition team. And they were the predecessors to the seal teams. And they're basically the units that cleared the beaches in Normandy and cleared the beaches and Iijima and at work the frog, the original frogman, that's where we get the name because they were amphibious, they would do it wearing these little Udacity shorts, and they're known as the naked warrior because they would just have a dive night, thins the Udacity shorts and then they'd have some habra sack mines which they would bring to like blow up the hell up any obstacles that would be in a way so that the Marines or army could come on and land land two boats on shore and and and take it over and they were the they were the first ones there. And I didn't even think about it as I was doing it. And all of a sudden, I see you know, the step statues to the naked warrior and yeah, frogman of the past wearing it. And I'm like, wow, I am like, definitely on the right track. Yeah, this is beautiful.
Pete Turner 23:41
Gotta get one of those old guys. There's got to be one left and good. Get him in a Sunga. You know, like 92 years old. Fucking blow you up.
Unknown Speaker 23:49
Yeah,
Pete Turner 23:50
yeah. Yeah. So and then those kind of just so everybody understands like the DJ thing happens and it's enormously dangerous. And actually,
Jeff Gum 23:58
I was there last year I was in normal remember the anniversary? Yes. so powerful. And you see the sacrifice that was made and people a lot of people just have no idea know that in at that time. All of Europe. Yeah. was pretty much all of continental Europe was under was under Nazi Germany was literally Nazi Germany. France was taken over in two days. Yeah. Like it's, it's, it's an a sacrifice. And what we did in Normandy was, is what was about to happen to the UK, and an Ireland right as gonna go the other direction right
Pete Turner 24:35
now. Totally. Actually. We're recording this on a Tuesday, I think later this week, Jim de polices book with Ray Lambert, who was a medic in the first wave on D day. Wow. 98 years old. Wow. Was that the day when Donald Trump was speaking and Donald Trump quoted him he says
Jeff Gum 24:54
75th anniversary Yeah.
Pete Turner 24:55
Wow. So now think about this before those guys before Ray got onto a Higgins Boat there was a dude in tiny teeny tiny shorts with a knife and a bunch of explosives yeah swimming up clearing the way and then also along with those guys all the airborne assets that flew in before they did that there were guys falling out of the sky know how much you know about this but like the Dirty Dozen that was these guys they flew in all these are all suicide missions one way missions Yeah. And their job was to come in and light the landing area so that the planes had a chance of dropping these guys so these are the craziest hardest dudes were in teeny tiny shorts blowing things I know the first pair of shooters Yeah, they jumped into the Battle of the Bulge
Jeff Gum 25:37
only the first pair of shooters but jumping in while the sky is exploding an anti aircraft is just going off all around and and then the whole ground the whole ground is flooded because the Nazis just tried to flood everything so can and then they're landing with 100 pounds of gear hundred and 30 pounds of gear because they got they're going to be the the next the next year. Yeah. And
Pete Turner 26:02
then you lazy and like you just kind of get scattered. You turn your light on. And then it's like now I'm behind enemy lines. What do I do next? I don't know where the Germans are. I don't you know, there's nothing the toenail
Jeff Gum 26:12
landed 10 miles from where they're supposed to be.
Pete Turner 26:15
Yeah, yeah, the whole thing was crazy. That ever worked out okay. So your your son goes are like the new UD tease? They look great on all of these young fit people. What about me middle aged guys who need to lose some pounds? What can I wear?
Jeff Gum 26:27
Well, we got the board. We got the board shorts, too. And now I just launched the I call it the naked warrior cam. Oh, nice. I took the jungle camo. And I took the desert cam Oh, yeah. And I I made these and and I'm like, you know what they're missing. They're missing something I took like a tiny little subtle try to that's part of the camouflage and kind of put that out there as a homage to, to the frogman that came that came before us. That's add up. I did you know, basically the Lean Startup method. I was like, All right, I'm going to make these tests. And, and I think I made like 30 or 40 of each one of these and made presales by the time they got like sample are these these look good, these look great. Let's start production. use those to get some get some content to do to do pre sales. And, and by the time the production run was made, and I got up there all sold out. So I'm like all right scale scaled up. And so just scale that up. Big time. So I can meet meet the demand there.
Pete Turner 27:31
Well, you know, I'd rather up your brand. So as soon as you got to net next year, he's ready to go. I need like
Jeff Gum 27:37
Australia's 38 I'll show you another one to here. And I made so now I I made the same things in bikinis. And I mean, this one sent, you know, partnering with other influencers and like this girl war and she's she's like, I've never she's like I got over 20,000 likes on my, on my desert Kimbo bikini everyone, and she's just out there fishing in a bikini and getting 20,000 likes. She's like, everyone loves it. It's you know, I'm made 100% lycra. Yeah, it's, it's great.
Pete Turner 28:10
Yeah, that's fantastic. So okay, I'm single life, a lot of service, a lot of time in the seals, when you look back at what you brought from the NSW world to here, and not just to let's say perseverance, because every every person has that what business skill? Have you like, holy shit, nobody else has this?
Jeff Gum 28:34
Well, I mean, probably, I mean, talked about before problem solving is the biggest problem solving, innovating, constantly finding solutions, right is one of is one of the biggest ones. One thing that was a little surprising when I when I did the honor Foundation, I I talked about it having the whoo as one of my one of my strengths. And a lot of team guys don't have that. They they're a little more very close with the guys that they're close with, with with their brothers. Yeah, they don't necessarily reach out the way the way I did, I had a lot of best friends who had their MBAs at Wharton and friends are doing all kinds of stuff. And I, I had no problem reaching out to them and asking for help. And he mentored me in business and helped helped me a ton, but lost a lot team guys do not do that. So and you know, being a source handler, that was a very applicable school skill at the at the same time. So being able to take that and go into a man, that was probably most important thing about business is, is building relationships, right, building relationships with, with, I mean, it's just one of the most important skills in life, too. But that's, that's def, that's probably the most important thing
Pete Turner 29:50
for video here real quick. So one of the things that we do on the show is, whenever possible, we have what I call Spy vs. Spy episodes. And since you are a source handler, from your past, talk a little bit about your approach to developing a source and you know, obviously covered in class five, but just what was your style? Would you say?
Jeff Gum 30:09
Yeah, just kind of, you know, talk casually, a lot of times they would they would bring, they would bring the food that their moms had made. And then they'd bring it in, just talk about what's going on their family what's going on, build, you know, build rapport, sit, see what you have in common, and just just constantly be be asking the asking questions about everything even even really try to figure out why they're what's their motive, and kind of make sure that they that they're doing that, that it's a good way to know what what's that they're doing it for the right reasons, and then they're going to be Yeah.
Pete Turner 30:47
Did you ever turn down any of the food that you got, even if it was gross?
Jeff Gum 30:50
Yeah, yeah. I mean, I would, I would pick the things I liked. I like, for sure. I wouldn't necessarily I try. Maybe I try everything but not eating you down the way. I had some of the best chicken I've ever had some of the chicken and rice one of the guys made was, was just an incredible.
Pete Turner 31:08
I definitely had some wonderful like pan fried chicken that breaded in Iraq. Probably one of the best meals I ever had in a rock and chow hall included like the big fancy channels. And it was just so good. I my his chicken is, but the lamb especially Oh, yeah,
Jeff Gum 31:22
they would bring in a lot of kebabs. And yeah, like that, too.
Pete Turner 31:25
Yeah. You want to ask me a question about that. Since it's Spy vs. Spy, you get to
Jeff Gum 31:28
shoot. Yeah, yeah, totally. So what was your favorite? What was your favorite parts about it? And what are your fondest memories? Looking back? What and what is some of the things that you That was tough at the time, but you really are you're good memories now?
Pete Turner 31:42
Yeah. I mean, there's no syllabus, you know, in terms of being tough, like the the only way to do it for me, and it worked out. You know, a lot of these things work out, you have no idea. But you look in the rearview mirror like that that worked out? Well, it turns out that I have a lot of Whoo, yeah. You don't want me behind desk, I am a wild stallion, he put me in Battalion, I'm gonna get in trouble. I'm going to say something. So it's best to have me out. And I can see what other people can't see and find things out. And I can make friends, including the Taliban as well. I'm like my biggest achievements was two big achievements where the Taliban had him. I didn't know this. They planned an operation where myself and my partner were going to be at a meeting. And they were going to decide if we were a threat or not. And so we went and saw a whole bunch of farmers that we already knew. And they all said, Yeah, and we sat down. And I know like, these guys are respectable guys of education and everything else. So if I can go in and get the enemy to trust me, then there's nothing I can't effectively do. I'm not seeing the jobs easy. But if I can accomplish that, my bar is pretty high for what I'm able to do that took years to get to that point. The other thing that happened was in a rocky General said, I need my advisor, I need my advisor, where's my advisor, and I'm looking around going with was he talking to He's like, you, you're his advisor and eyes. Oh, because I didn't pitch myself as that he just saw. So you know, those are the things where like, I'm working so hard and building a network of people that send me information that I become valuable to them. That's better than me just asking questions and looking for the threat. I find all the things that keep us from quote unquote, winning. Because Yeah, making dead guy show up and making bombs go away is important. But there's 80% more other things that I could find out and give it to a commander that makes him go more this less of that, hey, this is Pete a Turner from blinds, rock productions, we create podcasts around here. And if you your brand, or your company want to figure out how to do a podcast, just talk to me, I'll give you the advice on the right gear. The best plan is show you how to take a podcast that makes sense for you that's sustainable, that's scalable, and fun. Hit me up at Pete at breakdown show. com Let me help I want to hear about it. And give it to a commander that make them go more this less of that. And that's that's you. So that's where we were. That's the things I'm most proud of. Those are the things that took the longest to figure out because you can go out and ask for bombs all day long. Yeah, and find them and get distracted by like, hey, there's a mortar shells in this in this cubbyhole over here. And that's important. But I just found out that nobody in this field does x. And the commanders like we're trying to get x like we can't. So then I don't have to solve the problem. I leave that to the commander. But they now are focused, like there's a problem I know how to solve, you know, and a lot of times, Jeff, it was simple things like this giant Sumit wall that keeps us from going from A to B means that I won't send my kids to school, if we can move this one spot, put a guard there will pay for the guard. I want my kids to go to school, but I won't send them a mile in the other direction. And a mile back to get across the street and the commander ideal
Jeff Gum 34:44
and
Pete Turner 34:44
yeah, it's like, All right, I'll get that thing move right now. Hang on. Move is fucking cement wall now. And then within hours that it was moved, and kids started going to school.
Jeff Gum 34:54
Well, powerful. Yeah. And then that just builds the whole infrastructure for
Pete Turner 34:58
Yeah, it unlocks a lot of things. And now when I go out and see what's the last thing the government did for you, this is the part that I have to learn, right? Is go Oh, fantastic. Go through the government. So I have to tell the colonel like solve this, but don't solve it right now. say why don't you go to the governor. And then I'll be there. And we'll see if we can figure something out the answers already in his head. But he allows them to go consume the government from the Government Center. And if I could do 100 of those, if I could do one of those a day. Game over, we would do so much better. But it's like, one a week,
Jeff Gum 35:30
you know, would you like more meeting with key leaders or meeting with the locals?
Pete Turner 35:37
Yeah, here's so here's a good question. We get, I'm going to be unfair to all of us. All of us in the key leader world, we get bonus for key leaders. And it turns out, we're not talking to the key leaders, you know, so I went out and I built trust. That's what I focused on. I'll write reports every day, I'll tell you what I see. But I might my immediate product is trust. And if I can get build a report more respect than trust, then I can meet the guys that nobody else meets. And then sure enough, like because these guys are businessmen, you know, like if you were the most important person in this part of LA, and I'm just some army guy with a gun and usually a platoon with me, you don't need to talk to me. But if I can get audience with you, you have way more influence. And so that that was what I focused on was how do I find the people that no one else are talking to the really powerful people that engage with all of the families all over the area, they know when babies are born, they know when someone's kid drives over someone and kills them and they have to, they know all of these things. We don't even know that it happened. So that's, that's where I really stood out in terms of my ability to collect as I could find those people get audience with them. But already I was passed over to them just like you would pass a source from team to team I would be passed on that side leader the leader right so and I didn't know I could I didn't know that was even a thing but turned out it was he had no yeah. Crazy. Alright, so let's get back on Jeff. Unless you have another question. That's good. Yeah. Okay.
Unknown Speaker 37:11
So
Pete Turner 37:13
tell us what it's like being being a seal because it's such a the TV sensationalize it is a lot of working out as a lot of training as we've discussed this with cosmic all the things you stack in terms of skill sets, like someone on your team probably knows how to at least blow a lock off of a door but likely went to a lock picking school, you know, and all of these micro tasks that someone has to be good at. So all of that stuff they don't really account for like you just stay there show up perfect and incredible. What is it really like day to day at home and then deployed?
Jeff Gum 37:46
Yeah, you're you're just you're just constantly going to schools and it's I mean, it's, it's kind of funny, you know, just become a seal. It's two years long. Yeah. So but then you know, now that's Yeah, then you then you he'll be your team and you're a piece of shit new guy, right, but no respect. You're like, you're like, yeah, your family comes have this big, beautiful ceremony on the grinder. They got Oh, you're trying to get pinned, then you go to your team. And they take your Triton. Yeah. So it's, it's, it's, it's funny, but then, but then, you know, you build you build it, you build it back up again. And then you really become skilled and you get to much higher level. And, and it's it's definitely more stressful at your first your first platoon. But then then you kind of gain that respect that Yeah, you come back and I got to, I got to do a lot of the bat like all the schools that want to do, right sniper preacher, first cast master then went to Hawaii and did some stuff for the president and everything. So that was, that was all really awesome. And then then trained up for my second deployment. And became, I became an instructor that was really rewarding. Being able to train the next generation then. And it was about something I was extremely passionate about combative, and martial arts. And, you know, stuff you use when everything goes wrong, you know, we're not going over there to when I going over there to do martial arts? Yeah, but but you need to have that skill if if some if something goes wrong, and now and then. So that was that was really that was really rewarding and and then just being able to have had a mentor in class for the for the next generation. Yeah. And but yeah, it's it's just you're just it's only you know, it's one of the last Brotherhood's in the world do fraternities in the world where there's there's no there's no girls there's no women was in Iraq. I there was, you know, as 45 guys on a base. Yeah, and yeah, and
Pete Turner 39:56
with no with no access, like someone like me, I've got to be in enter. Be very careful about how I enter because you guys don't need me there. And, and I definitely am an outsider, I can work my way in now. But it took me years to develop that skill to be able to come in and go here. Here's my Bona finis, but not boast, like, you can't just come in and say I know how to do everything.
Jeff Gum 40:18
Oh, yeah. It's very, very tight commits like a doggy dog, too. We're not they will you'll get eaten alive. If you if you and reputation is everything there. Yeah, it can. If if you get a bad reputation and your label to sit back, nobody's going to work with you know, it'll even though to stop inviting you to meetings, you won't be able to go out it doesn't matter if you're if you're a chief. You if you don't have respect. I mean, there's e4 is have way more respect than the chiefs. Yeah.
Pete Turner 40:51
Yeah, that whole like, I've been through several murder boards because I do I show up. And even if it's impromptu and I don't know what's happening, they're going to ask you operations skills. I first off, I've been an instructor, here's what I learned. I learned everything from all of you that came to me. And I was going to ask you this about SEAL training, but I got to see everybody's Voodoo, everybody's things and I go do this, let's do this, more of that, but on their style, so they, they bring this particular like approach. Like Okay, let's improve this, you know, like, last of the book here more of the book here, that kind of thing. Did demeanor instructor make you a better seal? Like Were you able to see things? And I mean, obviously, you're training those guys based on your experience, but talk about that.
Jeff Gum 41:35
Absolutely. And also just being a little bit older, yeah, mature, a little wiser. And, and being able to see things more from the big picture. Yeah, and having two platoons under my under my belt. And, and then yeah, so and I kind of almost looked at it as being as being a coach. I wasn't, I wasn't there. I was a buds instructor. I was a big the guys hit the surfer. Run with boats on heads or do lock PT. The training we were doing was tough enough. Yeah. I was like, Hey, guys, call me. Call me, Jeff. Yeah, like, any questions, anything, anything you're not understanding? Like, come come to me. And we'll go over and I'll show you. I'll show you again. Yeah, because I, because I want to make sure you guys leave here with like, the highest skill possible because it could save your life and yeah, and your buddy's life?
Pete Turner 42:26
No, that's for sure. I would always push we did a lot of role play. Yeah. So you'd be trying to I would be a potential source. Do you try to get me to work with you. And I would roll over and just like, let him because that's already really hard. But then when they compel try to compel me to do things, I'm like, you haven't earned it. There's no trust here. There's no back. We're like, there's a thing called was for the audience. There's a thing called a surveillance detection route. And so they would prescribe this route for me to walk through my hometown. And my What? I just drove up, why would I? Why would I? Well, looks weird for me to walk a quarter mile around two buildings. Why would I do that? And then you look at me, it's not perfect. But that's what the book says. And I'm like, No, the book says that. Why am I gonna? Why wouldn't you have to figure out how to make it normal for me? not normal for you? Yeah. And it would blow their minds because that perspective, to see the head tunnel vision,
yeah, talk about that. about, like, how you get even seals or operate, you know, source operations? How do you? How do you get that perspective? So you get out of that tunnel?
Jeff Gum 43:33
Just Just get just gaining more experience? But also, also, you're taking the taking that pregnant? Pause? Yeah. Pregnant pause. And, and just before, before you just like slow is smooth, smooth is fast. One of the old one of the oldest quotes we use and and it starts in our kind of our dive or dive training, where we're going through all the procedure. But yeah, you take it, you take a deep breath, you move through, you kind of think big picture, why am I Why am I doing this? And look around, don't just, it happens a lot. When people when people are shooting, they want to be like, Oh, I just got my target. And they get target fixated. And they just focus on that putting lead downrange putting, but they're not seeing everyone shooting, moving, communicating around and shoot, shoot a little look a little and, and you take that you apply it, you apply it to what your job is. And you're like, all right now, but just think what what would I be doing in real, real life? Yeah. And because everything we do, we train scenario based training all the time, whether it's whether it's combative, or whether it's what you're doing, or whether it's, you know, shooting, moving, communicating CIC, whatever. And, and if you get if you get target fixated, you get tunnel vision, then then you don't see everyone moving around. Yeah,
Pete Turner 44:54
that's a great point about the training too, because that is even just to remember, like, a lot of people me, especially like, if I'm in a tense situation, and I'm shooting, I will grip the shit out of the gun. Yeah. And then the trainer will come up and just tap you on that. Even with the live gun. They're like tap tap, you're like, Oh, yeah, that's right. I got Calm the fuck down if I'm going to actually use this thing effectively. And the same thing and source operations if you're so bound up, or if the guy next to you, I've seen this so many times, Jeff, right. I'm in there as a whole bunch of Army guys, and I'm trying to do my job. And I got this e6, who's an infantry guy, and I'm like, you have to mellow out. Take off your fucking shit. Smile, don't fake smile, try to find think about titties, some. But what you're doing right now is you're killing the entire room because us this is our partner this I want information. This guy, chill or leave one of the two, you know, it's at it just takes that tap to make them go. Oh, shit. That's right. I'm so fucking intense right now. Like, little less intensity, little less laser focus.
Jeff Gum 45:55
And it all applies back to to now applies back to business, right first, professionally, and especially, you know, having a startup where you have a million you got a million things to do. All right. What's my is going to get target fixated on the first one. Yeah, on the first one I'm doing or, or take a step back. Big Picture. Where am I going to get the most bang for my buck? Because Because I'm not gonna be able to do these million things today, I need to do what's gonna make the biggest impact. And you can do 20% of the work to 8020 rule. Yeah, 20% of the work can gain you 80% of the efficiency and down to work, the work done. So. So all right, let's let's make a list. Let's go over big picture. Where am I getting the most bang for my buck? All right, I need to I need to focus on these. I get these done. These other ones I can probably do while I'm on the road on my computer. It's not time sensitive. What else? All right, this, let's get this done. While I'm here. Take that picture back. Look, big picture. Go up to 50,000 feet. Yeah. And the drama at a
Pete Turner 47:01
no, that's so great. Because you're you're the CFO, the CIO, the CEO, all of the seas. And then you're also all but I
Jeff Gum 47:09
but I also I have I know I am not the expert. I know what I know, at certain at certain things. But so my cousin is a seat is a CPA has his own accounting firm. And, and I know enough about accounting to keep it like, keep it together. But then he's the one that you know, files my tax, I'm not going to be sitting there trying to file my taxes. He's the one that really goes through, make sure everything's balanced at the end. Yeah, and can can do all that in probably less than an hour. Yeah, cuz you've got to keep it because I keep it together. You want to tend to do the things
Pete Turner 47:47
that you Only you can do like forecasting, it's up to you. Because you're the one that looks at the marketplace and goes, I can sell these. Yeah, and that's way harder for what you need to do to find someone who can do
Jeff Gum 47:58
that, as opposed a car CPA, which they know how to do that part of it. And one of the biggest things I really have to be on Yeah, is is the product okay, because the product is every great company is built around a great product Ilan, Ilan Musk, Elon Musk said, and so if my product start because you can go out and be the best marketer ever. And if all these people go and they buy your product, and it sucks, then then they're then you're not going to it's way easier to have to get return customers. So Customer service is so important to me, having having a good product that people that people like, is so important to me. And, and so that it just if something I'm constantly Yeah, I any little, I'm like, All right, let's make the leg whole an inch an inch smaller, that's going to make it fit a tiny bit better. Yeah, let's let's do this. Let's do is constantly innovating. It never being never been being happy. All right, I got a new idea for cool design, let's make this let's make it in bikini. Let's make it never, never be sad, never be satisfied with at a and then. And then market marketing is absolutely huge. Now that I do have this, like all these great products at my whole like winter was basically focused on creating all these products. At the end of spring, they were pretty much finished. And they and they launched. And now I'm like marketing and I just I my my girlfriend left her job she worked in she worked in tech, she did digital marketing for a fashion app. And she she left them and started working for me. And she's also she's also like the main model that's in everything to end up. And she's just been huge. Now I have like a whole team of like, Instagram influencers because it's because it's a product. It's not like a random, oh, here's my drink. Here's my favorite, you know, Morning Morning, whatever snack here's know, these girls want to be wearing bikinis that are that are colorful and fun and awesome. And stand for something cool. Like freedom. Yeah. Which I mean, it's more than more than cool. And also is, you know, doing doing this mission outside of it. So it's kind of so the end, which comes back to the products. Yeah. And, and so now they're out there creating, creating all this content for me, and it and going into channel channels that, that and it's just caused the Instagram and the social media to explode.
Pete Turner 50:35
Yeah, we had Mark Schaefer on the show. He's like, he's a marketing expert. And he said the most human company is going to win. And I totally agree with this. And I think your approach like you're finding something that girls want to have fun, great looking bikinis. I mean, yeah, any purchases a big thing for them. Get them to go. I want to be that that's a human approach to this like they want to be. They don't want to be that girl.
Jeff Gum 50:59
And guys, well, I see it. Yeah. Yeah. So it just goes back to my audience, which is 85% are guys yeah. So and so it's kind of crazy. Four out of five of my posts are probably bikinis and swimsuit stat but selling 85% silk ease and soon guys and board shorts down. So it's kinda it's kind of it's kind of funny.
Pete Turner 51:21
What is some good life? Like what is like, what does that mean?
Jeff Gum 51:26
It's it's just freedom and the truth in the truest sense, from just being being yourself not letting anything hold you back in life, especially an oversized pair board shorts. Yeah, like, don't you? You want the best, the best tan line you want. You want the girls to come over and talk to you. You want to you want to just have a smile on your face, ya know? Yeah, it's great. And yes, state stands for freedom and just just being I mean, I just want to my friend Mitch, and he fights he fights MMA wearing wearing a sukkah to what, uh, yeah, that's great. Yeah.
Pete Turner 52:08
French Dorito he wore that shape suit. You would have been great to have an Andre the Giant, you know? Yeah.
Jeff Gum 52:13
Awesome. My friend Mario he, where is he? Where is my board shorts while he's working at NASA diving. With the diving with the astronauts in the Neutral Buoyancy Lab. It's a 2 million gallon tank. Yeah. With the with the with a replica space station inside of it while he's training all the astronauts Yeah, and, and he's gonna be in the net. He's applying for the next astronaut class too. But it's kind of cool. That's going into all its it stands. It stands for freedom, and patriotism. And, and just doing it as a secret. One of the things I I know is the secret to happiness is freedom. Yeah, the secret to freedom is courage. It's all related. It's all related, which is why like the happiness and the positivity as I you know, there's all these brands out there that are in your face and tough and hard and angry better into this and but I was like, I'm, I'm just all about happiness and bliss. Yeah, following what you're passionate about. I don't hear some room. I don't need to be Yeah, yeah, that's a Rudy that's why really loves it, Rudy. Man, it's a beautiful thing. The I had heard I'd actually heard of the force blue team from my friend Mario was just talking about and thought it was amazing. I wanted to get involved, but I was just a little mouths to slam to business school and everything else I'm doing. But uh, Rudy saw my brand on Instagram and reached out to me and was like, yo, let's get together. I love your brand. And I was like, Whoa, your part is like you founded the force blue team. I'm like, I've been wanting to get up. Be a part of that. Come on. And we came. Then we then we met up. He was out back in LA. And we just did a workout together. just sharing stories, experiences. We have everything both is on. He's a fighter, too. He was on black belt magazine. Yeah, but boy tie and was a wrestler and just jujitsu and just had everything in common. And we became best friends and like, a couple hours. He's it's hard. Yeah, really? Yeah.
Pete Turner 54:09
to have him on the show. Again, I want to ask you a question. I'm kind of exploring this, I want to understand it and I need to get multiple perspectives. Part of what I do is you heard me ask you this questions. Patriotism seems to be in flux. Like the dials account, the needle on the gauge is sort of bouncing back and forth and a weird pattern. What does patriotism mean to you? Is it a good thing? Is it a bad thing? What do you think
Jeff Gum 54:34
it's the best thing of what it stands when it's patriotism for the United States? Okay, because we we are the country that that stands that stands for freedom stands for do do you can do whatever you want, as long as it doesn't inhibit anyone else's freedom pretty hard. Like Yeah, but uh, but if it's you know, patriotism for for evil, that of course that bad, but when it's paid racism for the US and, and our, you know, our way of life staff for going out and saving, like, red like saving Europe from the Nazis going out and fighting, fighting the terrorists fighting the people that don't let Don't let women go to school. Don't let you know, don't let they Yeah, but all the all these all these evils that take place we go out, we go out and we fight that and, and that's where it's a beautiful thing. And, and so and that's what the red white and blue stands for? And that's why I think it's it's disgusting. When when people try to like oh, it's a piece of cloth know that and, and what's wrong and misshapen there is is that they, it's you have the right to do whatever you want, but the same but at the same time you like don't think you're not going to be chastised for
Pete Turner 55:54
Yeah, well as a guy that's building a brand when I look at brands that I support. First, I want to support my friends and I want to support your brand. So yeah, I'll buy with curl shorts. But I'd rather buy yours You know, because of who you are. And I'm not seeing record doesn't have a great charter for service. But when I go to make my decisions, I'm going to look for someone that is trying to do good things and and if if the flag is a problem for your brand, then guess what I'm going to I want to find a brand that
Jeff Gum 56:23
flag the flag is on here and battered flag right there. Yeah. With the waves going with the wave and up because it's all about being in the water. Yeah. And and the sun. So it's sun rays going through the wave in the battered flag with the word single.
Pete Turner 56:42
And then the logo. I love it. Yeah. And that's
Jeff Gum 56:44
that's a great as it stands for freedom. Yeah, that's what it is. Yeah, for way stretch, even stretch
Pete Turner 56:50
for dimensional every way stretch. Yes. I love it. Well, listen, I've had you for about an hour. We also did the the show because it's great to be able to go back to back with you guys. And I just I can't get enough of all of these interactions that just, you know, business aside, it's just good to share these moments. It's good for the soul. I know the audience. All my friends out there that are listening. It's just as people that listen in Germany, I didn't know I had a German audience. There's people awesome. That's beautiful world. Yeah, it is. And it's I just love that. Even if they don't always engage. And I always encourage them to at PJ Turner at single life. Jeff calm you can find him if you can't find him. Talk to me. I'll get you there. But all of these things tie together globally. We all want the same things that we talked about America a lot this time, but I love Germany. I love France were a lot of people listen,
Jeff Gum 57:37
but I went to over 20 countries last year. It's one of the most like amazing ways to get an education is just go out and see ghosts go out and experience and see see the world?
Pete Turner 57:48
Yeah, let me ask you this. I gotta have breaks
Jeff Gum 57:51
down the barriers and you realize we're a lot more similar than we are different. Yeah.
Pete Turner 57:55
I don't want to take your answer cuz I probably going to ask this poorly, but I'm just going to try it. My experience is that when you go abroad, people love Americans.
Jeff Gum 58:05
They absolutely love Americans. So many so many people. They like oh, I gotta say I'm Canadian. I'm like, What? You are crazy. I go around. And if you go around and you're you're an asshole. Yeah, of course. Of course they're not going to like you. That's not because you're an American. That's because you're an asshole. I go out and I wear an American flag bandana and had a big smile on my face. And 99% of people that come up in are, are absolutely positive. They they love they love it. And, and love it. And it's all it's all about what you you. They give back to you that what you reflect if you're going on your positive and you're smiling and, and it people have nothing but amazing experiences everywhere. Everywhere I go. I was in Normandy, France was flying the American flag everywhere I went through Normandy, they remember they know where their country would be if that sacrifice was it wasn't made there. And
Pete Turner 59:02
yeah, and and I love it. Same thing in the Netherlands. I did the anime Megan March. And as you walk through every town, the face all you Americans, that and this is that town, and that's their people. And when I was in the army walking through, this is two generations after World War Two, you know, it's 50 years later, it's been 20 years since I was in this part of the army. And there'll be a huge roar. Because if their grandparents weren't there, the parents were there and they remembered. And when Germany through it was not as it was not as welcome, while still I didn't matter if I was in the unit or not statues to the 82nd all these beautiful remember, yeah, and you're right. When you go places, if you're not an asshole, it's sometimes you might encounter some negative things. I've certainly had people not respond well, to me being an American. But that's absolutely the exception. Like if we were to go to Kurdistan right now, we couldn't buy drinks. We couldn't buy food and people would just want to hang out. That's not true of other countries. And a lot of the places that yes, Germans are great people and Australians, they're very much like us. They're welcome. But a lot of the places just not like that we have a thing that
Jeff Gum 1:00:10
I was I was walking around. I think this was like 2014 or something I was in. I was in Australia with my friend, AJ, and he had just flown back. So I went to Bondi, I went to Bondi Beach, I didn't have any friends, and I'm just wearing a suit. And I'm walking, I'm walking around by myself. And all sudden, I hear these Brazilian girl I hear like a little bit of Portuguese. And I'm like, Oh, you guys are from Brazil. And they're like, yeah, I'm like, Oh, where's the sukkah? I'm like, I love Brazil. And we all start talking and they were in they were in they were there studying studying English Australia and then all these different people from all over from from Italy from Spain from they were all all their classmates ended up coming there. I ended up I ended up staying with them going back doing like another party with them then went out with them. I didn't make it back home till four in the morning after going there a lot at 10 at 10am. And then I went out with them the next the next day. And then they were they were sending me all these videos on Snapchat when I left them just waving the American flag and telling me there's this mean every people love America everywhere I go it because it stands for freedom. They watch all their movies, they listen to our music. They're like what isn't there to love? Yeah.
Pete Turner 1:01:28
Well, listen, thank you so much. Did nailed an hour perfectly and, man I just love it. I love being able to support you and and watching you go out on your adventures and in time I can help it all please let me know. Awesome. Awesome. Thank you.
Transcribed by https://otter.ai
Hey, this is john Leon Guerrero. Our guest today is Jeff gum. He was a Navy SEAL who spent 10 years with Naval Special Warfare as an operator, leader and instructor who was always focused on innovation and strategic planning. Those interests have carried through to his civilian career. He earned a BS in business management at the University of Central Florida, and an MBA from the Anderson School of Management at UCLA. He is now a founder of Sunga life A swimwear brand that captures the essence and flavor of Brazil with an American flair. It's swimwear for the ultra sexy, ultra focused, ultra expressive, ultra getting shit done. In other words, it's the secret handshake at the party. If you're wearing Sangha life if she's wearing Sangha life, let's say it's a definite identifier of the like minded. It's the reason I'm intensive in the gym focused on my nutrition, because I want to wear these shorts and look right. So thanks, Jeff, for sending me back to the wait pile. Just what I needed in my Hey, you know what else I need listeners. Maybe need is a strong word, but I sure would appreciate a nice five star rating and positive review on iTunes. I'm not going to ask you to get a master Training Specialist tab or an a license with the US parachute association or your open water dive certifications. All things Jeff GM has done. I'm just asking for a mouse click and a couple of keystrokes. Break it down show five stars. Hey, these guys are pretty cool. How's that? Easy, like Sunday morning and awesome. Like our guest today. Here's Jeff GM. Millions rock productions.
Unknown Speaker 1:40
This is Jay Mohr. This is Jordan. Dexter from the
Unknown Speaker 1:43
Navy Sebastian youngsters Rick Marotta Stewart Copeland Baxter
Jon Leon Guerrero 1:49
Gabby Reese is Rob bell. This is Johnny on gray and
Pete Turner 1:51
this is Pete a Turner
Jeff Gum 1:55
What's up guys this is Jeff GuM from single life and we're doing the break it down show.
Niko Leon Guerrero 2:03
And now the break it down show with john Leon Guerrero and Pete a Turner.
Pete Turner 2:10
Yes, yes. Yes. We're actually in Jeff's backyard Park. This is one of the best things about podcast like we could have done this by the pool we could have done in your apartment. Right now. We're doing it by a fountain and a Jacaranda field Park. This place has got to be gorgeous when those Jacaranda blooming.
Jeff Gum 2:24
Yeah, definitely. Yeah, we were just at the pool. Yeah, an hour and a half ago.
Pete Turner 2:29
Last time we met up we were with Rudy
Jeff Gum 2:31
and that's always fun over in Venice Beach. Yeah,
Pete Turner 2:33
it's so it's so great to be able to see all of us doing living and doing the right things and trying to grab others that are like struggling to get them to come on with us and get you know, get into living and transitioning and everything. You're you're getting an MBA from UCLA, single life is your brand currently that you're building and it's incredible. Everybody should go check out single life on Instagram is the best place because yeah,
Jeff Gum 2:54
that's where all the soon good life. Yeah, I launched the women's line about three months ago. And since then, it's like exploded from 30,000 followers to just under over over 99,000 just about to pass it. Yeah. 100,000 followers. So and if you
Pete Turner 3:10
want to support a small brand, I'm here to tell you going into your apartment, I'm moving in moving out, you're like no just had a shipment come in and you you break down the packages, you're so yeah, get everything set up for it. Like you really are running this corporation that's got 100,000 plus eyeballs on it. So if you guys are in the market for any kind of shorts, swimsuits, bikinis, all that stuff Jeff has has all
Jeff Gum 3:32
that stuff. It's pretty cool at UCLA. Now I'm in an entrepreneurship venture initiation class, I just finished my first year of the core classes, account financial accounting, finance, stats, organizational behavior, marketing. And so now I'm going into more the entrepreneurship track. And I have a team of four other MBA students, ones, ones f8 team, former FE team pilot, one is a software engineer at Microsoft, and then a Chinese girl who's an accountant and a Chinese girl who's an engineer. And we're all working on single life. So everybody had to get up and pitch like a business that they want to that they're thinking about launching and I I got up and just pitched about, I assume guys are amazing why everyone should be worried about everything I'm doing with my business. And these people wanted to do the research on on my company and everything. So now I got a whole team working with me, which is pretty cool. Because usually it's it's by by myself other than my my girlfriend helps me as well. Sure. Butter.
Pete Turner 4:38
Yeah, it's great. I mean, I like to why wouldn't I want to support because I love what you're doing. I love I love seeing us all in transition, doing things you know, and you really like the models of great already, but just all of it. It's just great to look at and I just, you know, I mean, I barely know you but I feel like real. It's like you know you're really doing it. You know, you think you can do you have another I don't want to put you too far down the road. But five years down the road when you're no longer breaking down your own packages and everything else. Is there another one year down?
Unknown Speaker 5:08
Yeah.
Pete Turner 5:11
Hey, this is Pete real quick. I just want to let you guys know, we are proud to announce our official support of save the brave, a certified nonprofit 501 c three with a charter of helping veterans with post traumatic stress. Here's how you can help go to save the brave calm, click on the link on the website. And my recommendation is this subscribe. Give them 20 bucks a month. You've got subscriptions you can turn off right now that you're not using that are $20 a month swap that out get involved. Let's help these folks out.
Unknown Speaker 5:39
Yeah,
Pete Turner 5:40
girly. But I mean, you know is their aspirations like Yep, I'm going to get this clothing line out because you have to sell a T shirts you are designing and there's a whole different thing. But do you see something else coming down the line?
Jeff Gum 5:51
Oh, yeah. So I'm, I'm trying to you know, I want to make it a household name. I want change the entire swimwear industry in the United States. And in just about every other country, people love wearing wearing swimwear like that. It's what everybody wears in Brazil. Actually, I was down. I was down in Rio de Janeiro four years ago with the Gracie family. I saw everybody wearing the suit is and I'm like, Oh, this is pretty cool. Tell us what it is so Asuka, it's it's kind of like a hybrid between shorts and a speedo. It's a it's it's like a speedo, but a little bit more boxy. Little more squared off and a little bag here right in the front. And I saw him I'm like, Oh, this looks pretty cool. I'm talking to a Brazilian girl. And she's, I'm like, Yeah, I think I want to get some of these. I like them. And she's like, Oh, I think they're so sexy on men. And I'm like, Oh, I went, I went bought like two I went bought like 10 of them and start wearing them all over the world. Nobody, nobody else is wearing them in Australia. Nobody else is wearing. I was doing crochet week, which is a lot of Americans. And everywhere I went, everybody loved him. And I didn't even have to go like, talk to girls anymore. They'd all come up and like, Come me on my swimmer. Yeah. And I'm like, oh, man, these are these are awesome. And then I did the honor Foundation, which is a Navy SEAL transition program for special operators going into the private sector. And we went up to Silicon Valley at the end of it and toward Facebook and Google and Airbnb. I was like, Oh, I need a, I need to launch my own thing. I don't want to I don't want to wait till I finished Business School, which was kind of what I was, had been thinking. I was like, I need to launch this right now. And just just figure it out along the way. And so I was already wearing the suit guys, and everyone was asking me where they where they could get them. And I'm like pretty much only in Rio de Janeiro. You couldn't get them on Amazon. You couldn't find them on Google. And, uh, and, and for me, it was like, it really embodied my person, I was able to take my personality and put it into it. So I made them really patriotic made them all about freedom and they are all about freedom. They're they're 100% lycra your you can just swim through the water when you put them on your like Michael Phelps. As soon as you put them on, nothing holds you back. Get way better suntans. And and and then I could use it as a mechanism to support foundations that I'm passionate about, like make the summer for the force blue team. Yeah, which is really races. It takes special operator combat divers in a dive this to save the coral reef in Florida and capture sea turtles have tumors on their body from this terrible disease from poor water quality and work with scientists. And then surgeons will do like cut off all the tumors and heal them up and put them through rehabilitation and then release them back into the wild. And then I work with Dave Bora and the adaptive training Foundation, which takes amputees and spinal cord injury guys and puts them through adaptive therapy. And then they can go and team up with the high fives Foundation which takes everybody out Yes, sir. surfing and skiing all. So it's it's just a hole. So use as a mechanism to support this stuff on path about and try to help help my fellow veterans and help the world. I love it, man. I mean,
Pete Turner 9:05
it's I want to ask you, how the heck do you have time to do all that and make money but let me first say this. So just today, we partnered up officially with save the brave that Scott Scott using is the president of it. And the Nikolas is the guy that brought it up in those guys, they take they take pts, you know, they take veterans at pts, and they get them out and they get in deep sea fishing, you know, just give them a chance for fellowship and maybe you spark something, maybe it's a friendship, but you know, instead of isolation, they're like, let's get us together. And so we just believe in the mission, you know, I want to I want to give someone the opportunity to, to choose Yes, on life. I mean, I was in the same spot where I'm like, I'm not sure if I need to do this anymore. And at one point was totally fine. Like if my end comes up, I'm fine with it. And I made no good decisions and that that zone so I want to get people out of that zone. And so if you guys can support save the raven just by sharing this tagging saved the brave, you will help spread the message that I 100% certified These are my people there good people, they're helping veterans who desperately need it. So if you have a service charger already great, but if you need something to put your time into what Jeff was talking about what I'm talking about super important. And enough of the save the brave. mentioned that actually
Jeff Gum 10:15
it's all it's all about finding the next mission. Yeah, because that's it's it's not necessarily you know, all the all the bad things that have happened but now now guys get out and they don't they don't have the Brotherhood they don't have the camaraderie they don't have the common mission that they're working towards with with their best with their best friends and their brothers. So there and then they focus they focus on the bad but when they they get out and they can become part of these amazing organizations and foundations and find a new find a new why Yeah, and and it puts the passion back in and then the Brotherhood and camaraderie and then they they go out and they take that post traumatic stress and turn it into post traumatic growth. Yeah, and then
Pete Turner 10:57
now it's huge being of service to someone I know for me part of my well being it's also part of my obligation. But if I'm able to help someone I now have value when before I had very little I was obsolete, I was ignored. And those are my realities, not actual reality. And so getting past those things is great. Let me get back to the question. How do you do all this stuff like starting a business going to school? All this service? How do you live in this fancy swanky apartment? How do you get all this done?
Jeff Gum 11:23
I mean, it's it's it's it's just a puzzle and you just got to fit together where you can sometimes sometimes you sometimes things aren't going aren't going perfect but you just put you just grab the pieces make the best out of it. Don't focus on the on the negatives that maybe maybe a couple couple of things. But couple things were done done wrong. Yeah, you just put you just focus on the positives get together troubleshoot it, it just constantly problem solving everything non stop. It's like what we you know, known you go out you have a mission he planted nothing goes according to plan. So, so you gotta just constantly adjusting cut and and you just don't let like one of the things it's like being you like going through going through buds and SEAL training. Everything went wrong. Yeah, me. I got really sick. I got viral gastroenteritis, I got rhabdomyolysis, I got everything. I just start all the way over from the beginning that I still had robbed Oh, they didn't know what they know. They thought I was just being weak all the sudden and but you just you just push through it and and that's no matter how bad things get, like, you know, you're not being shot and you have and just have, like, I've I've always been kind of like me, and me and Rudy talked about it. The like the Woo. It's something I learned from the honor foundation. We did the Strength Finders. So you, you you fill out this Gallup strengths. finder, you You see, I was like strategic communicator, achiever. Whoo. and maximize her. And I was like, whoo, I'm like, whoo, whoo. It's like winning others over. So it's like, you know, it's going on having that brotherhood. So I don't have the answers to everything. Yeah, but I have an incredible network of friends. And all I gotta do is call on them. And they, they have they have the answer for me to have and you know, you got to be humble enough to to ask for help. Sometimes
Pete Turner 13:22
seals are superheroes. How do you have home it's so hard to be humble, right? And let me rephrase that. I want to say this because guys like us, you've done these impossible things. We can do impossible things. But at some point, you have to go I need help. That's a motherfucker you know, at least it was for me.
Unknown Speaker 13:41
Yeah, I
Jeff Gum 13:45
mean, when you like a lot of things you're not the expert. I wasn't an expert sniper at first I had to I had to be had to be trained. Yeah, it was three months of training and it actually I trained for actually I did like a mini sniper school because sniper preschool is a huge attrition and I didn't want to lyst route failing it so I contacted these guys that had a sniper school and I got my I got SEAL Team five to go on board they gave me these guys we're going to put me through the training for free so SEAL Team five these give me a rifle and a bunch of 300 Win Mag rounds and I just drove out to Arizona and I was shooting at 140 degree heat out in July and outside of Tempe and and and so I got I got that training I went to sniper school gave me gave I always say stack all the odds in your favor like nothing is fair you you make you make you make the rules. Yeah, and I went there it gave me an advantage got got me got me to pass all the tests and then and same thing with business I certainly you know, it gives it gives you an incredible foundation being in the seal teams and being able to adjust and problem solve and be I work I work till you know four in the morning a lot packing up my stuff. I was doing it last night. Yeah, but But uh, I mean, I think this is easy compared to I'm not running around for boat on my head. And I I don't have to I'm not doing this straight till Wednesday after starting on a Sunday. I'm not getting an hour and a half nap on Wednesday hour and a half nap on Thursday. This is easy compared to what I've done before. Yeah, I just packed this stuff up I can sit here and drink and you know, it's a little bit of a grind but but everything is relative and I think about what I've been through and I'm like I don't need to go to bed yet I need to keep working because I I have my goals and I want to make it I want to make a difference with this brand.
Pete Turner 15:38
I know from talking to a lot of my friends who listen what we all call a grind is often a Polish you know like the hard chopping and the cleaning of the extra stuff you know you're like now this I can clean this up now and that's really where we're at now is we know what hard work is we know how to sit down so it's not that big of a deal for me to sit down for hours and edit or working on social media things or get some writing done that I've got to get done it becomes part of it and compare that to doing work I hate and don't want to do like working for somebody else you know like who were going to corporate that to me would be a grind Rob yeah
Jeff Gum 16:13
fuckin sucks. And and I you know one thing I learned from my my first lead petty officer is like nobody cares more about you than yourself if you put all your eggs in someone else's basket whether it's a job or more whatever Yeah, like you can you can get you can get fired or the economy can fall apart. Yeah, you like I want to be responsible for myself be able to even even be able to put myself in a position where I can you know, grow a company and hire hire my own friends. I think that sounds like that sounds like a dream to work with all get to pick my best but I mean me my friends we talked about we feel like we're the Avengers and where we are all have our different specialties and skill sets. My friend, Mitch Aguilar. He has smashing greens and he's fighting MMA. Rudy has a force blue and everything acting and everything he's doing. David de Borah has the adaptive training foundation. He was an NFL linebacker and He's incredible Speaker Yeah, and Kyle Maynard he's climbing the tallest mountains in the world without arms and legs Nick sanest, also, same, same thing. And he was a wrestler and weightlifter and bodybuilder without arms and legs and, and was just opened up for Tony Robbins as speaking event in Dallas for him. And, and we all have our own things. But we all combine it together. Yeah. And that's the that's the dream right there.
Pete Turner 17:44
Yeah, it makes you anytime, like someone's like, look at, you know, this problem. We can solve it like, you know what, solve your own problem. Yeah. anybody else's, you know, you
Jeff Gum 17:53
solve, you solve your own. And then then you can, that then you grow that you learn. It's Yeah, it's Peterson talks about you, you learn how to take care of yourself, yeah, first. And then then after you do that, then you can start worrying about everyone else. And
Pete Turner 18:09
we I mean, if you can, and it's not the only way to do it. But guys like us, we're going to try to bootstrap, you know, and there's nothing wrong with having a corporate job and doing that I don't want to talk down on that. Because, you know, people have responsibilities and young kids and all these things they've got to do, and you've got to do what you gotta do. But when you do take that risk, you're in a position to do it like you are real, like, now is my time, I don't want to wait till after school, let's, let's get on this thing. You know, you. For me, I had to get exceptionally lean in my life, no extra bills, no cable, none of that. Because when you plant that pole into the fog, and you're like, I'm going to use this pole to get across this ravine. I don't know what the other side of the ravine is. But I'll be damned. If I'm staying on this side, I'm going to jump and you jump and you're like, this is terrifying. If you've got 500 extra dollars a month and things to pay for hard to hang on to that pole, as you go swimming, you're flying across the curve into the fog going to kind of one kind of hold on, get rid of everything. Focus on that big jump, you know, and then start selling bikinis.
Jeff Gum 19:09
Yeah, yeah, it's crazy. I was like, I can focus, I can, you know, I could, you know, do my MBA and get a finance job or something. But I was like, I want to, I want to focus on my strengths. At this point. It was it was wearing it was wearing sunglasses and traveling the world. And I already had, I already knew how to how to market it and just created that first product. And it's kind of interesting, doing this entrepreneurship class. Now I'm learning about the Lean Startup method in which you take a minimally viable product, MVP, and yeah, and then you create that you can test it in the market, you can see, you can see how it does in concert, you can see how the market reacts. And then constantly get feedback from customers and clients and improve it. And then if it works, well, you can scale it up, then you can create other complimentary products off of that. And I didn't even know about the time. But what I did, yes, looking back on a bit basically, because I was bootstrapping it only had enough money to make two products. I made two different patterns of the sukkah in a medium and a large, but I didn't sales were really slow at first because I didn't have the power of the Instagram yet. I hadn't built 100,000 followers. And I didn't have like the Amazon reviews, which gives the consumer confidence. And I didn't have even Instagram pushing people to that as well. But you know, slowly but surely a bill and a bill and then I created other other products had been sunglasses fanny packs, then I was like, Oh, I need to make still keys because that's a complimentary product to and then then I made board shorts. Then I saw 85% of my follow. And so yeah, constantly seeing and testing. And yeah, seeing the analytics, I saw 85% of my followers were guys who pretty much probably followed because I like the seal teams or the military or the patriotic and, and whenever I would post like a girl in a bikini wearing the headbands and sunglasses. They would get way more engagement. I was like, You know what, I need to make some because I had a bunch of girls being like, I love these prints. I'd love some bikinis. I'm like, you know what I need to make the bikinis and totally, totally, exactly. And, and since doing that, it's made my engagement go up tenfold,
Pete Turner 21:30
like crazy, because like if you were to tell yourself two years ago that this is what you'd be doing. Here. That's no way that's been here at all.
Jeff Gum 21:36
I mean, I did think it was. Yeah, it was funny. I used to joke that when I would get out of the seal teams. My uniform was going to be Asuka okay and and then now it's not only the uniform for me, but it's the uniform for all these other special operator divers. Other seals, scout sniper recon marine PJ's Green Berets all diving in the Florida Keys saving the coral reef with the forest blue logo on there and it's it's it's a beautiful thing that
Pete Turner 22:14
when you're replacing the UD t with something that's
Jeff Gum 22:17
and that's another thing when i when i did it i did i
Pete Turner 22:20
got it UD teas are also really small shorts, silk ease think of running shorts, just old fashioned, like at style running shorts.
Jeff Gum 22:26
That's what silk ease are. They're like green pea t shirts with the army calls and Ranger panties right?
Pete Turner 22:31
And they're not they're not very big. They're super comfortable. And they look great. And then UD teas are smaller cloth version of that. Yeah,
Jeff Gum 22:39
so the Udacity say come from the name underwater demolition team. And they were the predecessors to the seal teams. And they're basically the units that cleared the beaches in Normandy and cleared the beaches and Iijima and at work the frog, the original frogman, that's where we get the name because they were amphibious, they would do it wearing these little Udacity shorts, and they're known as the naked warrior because they would just have a dive night, thins the Udacity shorts and then they'd have some habra sack mines which they would bring to like blow up the hell up any obstacles that would be in a way so that the Marines or army could come on and land land two boats on shore and and and take it over and they were the they were the first ones there. And I didn't even think about it as I was doing it. And all of a sudden, I see you know, the step statues to the naked warrior and yeah, frogman of the past wearing it. And I'm like, wow, I am like, definitely on the right track. Yeah, this is beautiful.
Pete Turner 23:41
Gotta get one of those old guys. There's got to be one left and good. Get him in a Sunga. You know, like 92 years old. Fucking blow you up.
Unknown Speaker 23:49
Yeah,
Pete Turner 23:50
yeah. Yeah. So and then those kind of just so everybody understands like the DJ thing happens and it's enormously dangerous. And actually,
Jeff Gum 23:58
I was there last year I was in normal remember the anniversary? Yes. so powerful. And you see the sacrifice that was made and people a lot of people just have no idea know that in at that time. All of Europe. Yeah. was pretty much all of continental Europe was under was under Nazi Germany was literally Nazi Germany. France was taken over in two days. Yeah. Like it's, it's, it's an a sacrifice. And what we did in Normandy was, is what was about to happen to the UK, and an Ireland right as gonna go the other direction right
Pete Turner 24:35
now. Totally. Actually. We're recording this on a Tuesday, I think later this week, Jim de polices book with Ray Lambert, who was a medic in the first wave on D day. Wow. 98 years old. Wow. Was that the day when Donald Trump was speaking and Donald Trump quoted him he says
Jeff Gum 24:54
75th anniversary Yeah.
Pete Turner 24:55
Wow. So now think about this before those guys before Ray got onto a Higgins Boat there was a dude in tiny teeny tiny shorts with a knife and a bunch of explosives yeah swimming up clearing the way and then also along with those guys all the airborne assets that flew in before they did that there were guys falling out of the sky know how much you know about this but like the Dirty Dozen that was these guys they flew in all these are all suicide missions one way missions Yeah. And their job was to come in and light the landing area so that the planes had a chance of dropping these guys so these are the craziest hardest dudes were in teeny tiny shorts blowing things I know the first pair of shooters Yeah, they jumped into the Battle of the Bulge
Jeff Gum 25:37
only the first pair of shooters but jumping in while the sky is exploding an anti aircraft is just going off all around and and then the whole ground the whole ground is flooded because the Nazis just tried to flood everything so can and then they're landing with 100 pounds of gear hundred and 30 pounds of gear because they got they're going to be the the next the next year. Yeah. And
Pete Turner 26:02
then you lazy and like you just kind of get scattered. You turn your light on. And then it's like now I'm behind enemy lines. What do I do next? I don't know where the Germans are. I don't you know, there's nothing the toenail
Jeff Gum 26:12
landed 10 miles from where they're supposed to be.
Pete Turner 26:15
Yeah, yeah, the whole thing was crazy. That ever worked out okay. So your your son goes are like the new UD tease? They look great on all of these young fit people. What about me middle aged guys who need to lose some pounds? What can I wear?
Jeff Gum 26:27
Well, we got the board. We got the board shorts, too. And now I just launched the I call it the naked warrior cam. Oh, nice. I took the jungle camo. And I took the desert cam Oh, yeah. And I I made these and and I'm like, you know what they're missing. They're missing something I took like a tiny little subtle try to that's part of the camouflage and kind of put that out there as a homage to, to the frogman that came that came before us. That's add up. I did you know, basically the Lean Startup method. I was like, All right, I'm going to make these tests. And, and I think I made like 30 or 40 of each one of these and made presales by the time they got like sample are these these look good, these look great. Let's start production. use those to get some get some content to do to do pre sales. And, and by the time the production run was made, and I got up there all sold out. So I'm like all right scale scaled up. And so just scale that up. Big time. So I can meet meet the demand there.
Pete Turner 27:31
Well, you know, I'd rather up your brand. So as soon as you got to net next year, he's ready to go. I need like
Jeff Gum 27:37
Australia's 38 I'll show you another one to here. And I made so now I I made the same things in bikinis. And I mean, this one sent, you know, partnering with other influencers and like this girl war and she's she's like, I've never she's like I got over 20,000 likes on my, on my desert Kimbo bikini everyone, and she's just out there fishing in a bikini and getting 20,000 likes. She's like, everyone loves it. It's you know, I'm made 100% lycra. Yeah, it's, it's great.
Pete Turner 28:10
Yeah, that's fantastic. So okay, I'm single life, a lot of service, a lot of time in the seals, when you look back at what you brought from the NSW world to here, and not just to let's say perseverance, because every every person has that what business skill? Have you like, holy shit, nobody else has this?
Jeff Gum 28:34
Well, I mean, probably, I mean, talked about before problem solving is the biggest problem solving, innovating, constantly finding solutions, right is one of is one of the biggest ones. One thing that was a little surprising when I when I did the honor Foundation, I I talked about it having the whoo as one of my one of my strengths. And a lot of team guys don't have that. They they're a little more very close with the guys that they're close with, with with their brothers. Yeah, they don't necessarily reach out the way the way I did, I had a lot of best friends who had their MBAs at Wharton and friends are doing all kinds of stuff. And I, I had no problem reaching out to them and asking for help. And he mentored me in business and helped helped me a ton, but lost a lot team guys do not do that. So and you know, being a source handler, that was a very applicable school skill at the at the same time. So being able to take that and go into a man, that was probably most important thing about business is, is building relationships, right, building relationships with, with, I mean, it's just one of the most important skills in life, too. But that's, that's def, that's probably the most important thing
Pete Turner 29:50
for video here real quick. So one of the things that we do on the show is, whenever possible, we have what I call Spy vs. Spy episodes. And since you are a source handler, from your past, talk a little bit about your approach to developing a source and you know, obviously covered in class five, but just what was your style? Would you say?
Jeff Gum 30:09
Yeah, just kind of, you know, talk casually, a lot of times they would they would bring, they would bring the food that their moms had made. And then they'd bring it in, just talk about what's going on their family what's going on, build, you know, build rapport, sit, see what you have in common, and just just constantly be be asking the asking questions about everything even even really try to figure out why they're what's their motive, and kind of make sure that they that they're doing that, that it's a good way to know what what's that they're doing it for the right reasons, and then they're going to be Yeah.
Pete Turner 30:47
Did you ever turn down any of the food that you got, even if it was gross?
Jeff Gum 30:50
Yeah, yeah. I mean, I would, I would pick the things I liked. I like, for sure. I wouldn't necessarily I try. Maybe I try everything but not eating you down the way. I had some of the best chicken I've ever had some of the chicken and rice one of the guys made was, was just an incredible.
Pete Turner 31:08
I definitely had some wonderful like pan fried chicken that breaded in Iraq. Probably one of the best meals I ever had in a rock and chow hall included like the big fancy channels. And it was just so good. I my his chicken is, but the lamb especially Oh, yeah,
Jeff Gum 31:22
they would bring in a lot of kebabs. And yeah, like that, too.
Pete Turner 31:25
Yeah. You want to ask me a question about that. Since it's Spy vs. Spy, you get to
Jeff Gum 31:28
shoot. Yeah, yeah, totally. So what was your favorite? What was your favorite parts about it? And what are your fondest memories? Looking back? What and what is some of the things that you That was tough at the time, but you really are you're good memories now?
Pete Turner 31:42
Yeah. I mean, there's no syllabus, you know, in terms of being tough, like the the only way to do it for me, and it worked out. You know, a lot of these things work out, you have no idea. But you look in the rearview mirror like that that worked out? Well, it turns out that I have a lot of Whoo, yeah. You don't want me behind desk, I am a wild stallion, he put me in Battalion, I'm gonna get in trouble. I'm going to say something. So it's best to have me out. And I can see what other people can't see and find things out. And I can make friends, including the Taliban as well. I'm like my biggest achievements was two big achievements where the Taliban had him. I didn't know this. They planned an operation where myself and my partner were going to be at a meeting. And they were going to decide if we were a threat or not. And so we went and saw a whole bunch of farmers that we already knew. And they all said, Yeah, and we sat down. And I know like, these guys are respectable guys of education and everything else. So if I can go in and get the enemy to trust me, then there's nothing I can't effectively do. I'm not seeing the jobs easy. But if I can accomplish that, my bar is pretty high for what I'm able to do that took years to get to that point. The other thing that happened was in a rocky General said, I need my advisor, I need my advisor, where's my advisor, and I'm looking around going with was he talking to He's like, you, you're his advisor and eyes. Oh, because I didn't pitch myself as that he just saw. So you know, those are the things where like, I'm working so hard and building a network of people that send me information that I become valuable to them. That's better than me just asking questions and looking for the threat. I find all the things that keep us from quote unquote, winning. Because Yeah, making dead guy show up and making bombs go away is important. But there's 80% more other things that I could find out and give it to a commander that makes him go more this less of that, hey, this is Pete a Turner from blinds, rock productions, we create podcasts around here. And if you your brand, or your company want to figure out how to do a podcast, just talk to me, I'll give you the advice on the right gear. The best plan is show you how to take a podcast that makes sense for you that's sustainable, that's scalable, and fun. Hit me up at Pete at breakdown show. com Let me help I want to hear about it. And give it to a commander that make them go more this less of that. And that's that's you. So that's where we were. That's the things I'm most proud of. Those are the things that took the longest to figure out because you can go out and ask for bombs all day long. Yeah, and find them and get distracted by like, hey, there's a mortar shells in this in this cubbyhole over here. And that's important. But I just found out that nobody in this field does x. And the commanders like we're trying to get x like we can't. So then I don't have to solve the problem. I leave that to the commander. But they now are focused, like there's a problem I know how to solve, you know, and a lot of times, Jeff, it was simple things like this giant Sumit wall that keeps us from going from A to B means that I won't send my kids to school, if we can move this one spot, put a guard there will pay for the guard. I want my kids to go to school, but I won't send them a mile in the other direction. And a mile back to get across the street and the commander ideal
Jeff Gum 34:44
and
Pete Turner 34:44
yeah, it's like, All right, I'll get that thing move right now. Hang on. Move is fucking cement wall now. And then within hours that it was moved, and kids started going to school.
Jeff Gum 34:54
Well, powerful. Yeah. And then that just builds the whole infrastructure for
Pete Turner 34:58
Yeah, it unlocks a lot of things. And now when I go out and see what's the last thing the government did for you, this is the part that I have to learn, right? Is go Oh, fantastic. Go through the government. So I have to tell the colonel like solve this, but don't solve it right now. say why don't you go to the governor. And then I'll be there. And we'll see if we can figure something out the answers already in his head. But he allows them to go consume the government from the Government Center. And if I could do 100 of those, if I could do one of those a day. Game over, we would do so much better. But it's like, one a week,
Jeff Gum 35:30
you know, would you like more meeting with key leaders or meeting with the locals?
Pete Turner 35:37
Yeah, here's so here's a good question. We get, I'm going to be unfair to all of us. All of us in the key leader world, we get bonus for key leaders. And it turns out, we're not talking to the key leaders, you know, so I went out and I built trust. That's what I focused on. I'll write reports every day, I'll tell you what I see. But I might my immediate product is trust. And if I can get build a report more respect than trust, then I can meet the guys that nobody else meets. And then sure enough, like because these guys are businessmen, you know, like if you were the most important person in this part of LA, and I'm just some army guy with a gun and usually a platoon with me, you don't need to talk to me. But if I can get audience with you, you have way more influence. And so that that was what I focused on was how do I find the people that no one else are talking to the really powerful people that engage with all of the families all over the area, they know when babies are born, they know when someone's kid drives over someone and kills them and they have to, they know all of these things. We don't even know that it happened. So that's, that's where I really stood out in terms of my ability to collect as I could find those people get audience with them. But already I was passed over to them just like you would pass a source from team to team I would be passed on that side leader the leader right so and I didn't know I could I didn't know that was even a thing but turned out it was he had no yeah. Crazy. Alright, so let's get back on Jeff. Unless you have another question. That's good. Yeah. Okay.
Unknown Speaker 37:11
So
Pete Turner 37:13
tell us what it's like being being a seal because it's such a the TV sensationalize it is a lot of working out as a lot of training as we've discussed this with cosmic all the things you stack in terms of skill sets, like someone on your team probably knows how to at least blow a lock off of a door but likely went to a lock picking school, you know, and all of these micro tasks that someone has to be good at. So all of that stuff they don't really account for like you just stay there show up perfect and incredible. What is it really like day to day at home and then deployed?
Jeff Gum 37:46
Yeah, you're you're just you're just constantly going to schools and it's I mean, it's, it's kind of funny, you know, just become a seal. It's two years long. Yeah. So but then you know, now that's Yeah, then you then you he'll be your team and you're a piece of shit new guy, right, but no respect. You're like, you're like, yeah, your family comes have this big, beautiful ceremony on the grinder. They got Oh, you're trying to get pinned, then you go to your team. And they take your Triton. Yeah. So it's, it's, it's, it's funny, but then, but then, you know, you build you build it, you build it back up again. And then you really become skilled and you get to much higher level. And, and it's it's definitely more stressful at your first your first platoon. But then then you kind of gain that respect that Yeah, you come back and I got to, I got to do a lot of the bat like all the schools that want to do, right sniper preacher, first cast master then went to Hawaii and did some stuff for the president and everything. So that was, that was all really awesome. And then then trained up for my second deployment. And became, I became an instructor that was really rewarding. Being able to train the next generation then. And it was about something I was extremely passionate about combative, and martial arts. And, you know, stuff you use when everything goes wrong, you know, we're not going over there to when I going over there to do martial arts? Yeah, but but you need to have that skill if if some if something goes wrong, and now and then. So that was that was really that was really rewarding and and then just being able to have had a mentor in class for the for the next generation. Yeah. And but yeah, it's it's just you're just it's only you know, it's one of the last Brotherhood's in the world do fraternities in the world where there's there's no there's no girls there's no women was in Iraq. I there was, you know, as 45 guys on a base. Yeah, and yeah, and
Pete Turner 39:56
with no with no access, like someone like me, I've got to be in enter. Be very careful about how I enter because you guys don't need me there. And, and I definitely am an outsider, I can work my way in now. But it took me years to develop that skill to be able to come in and go here. Here's my Bona finis, but not boast, like, you can't just come in and say I know how to do everything.
Jeff Gum 40:18
Oh, yeah. It's very, very tight commits like a doggy dog, too. We're not they will you'll get eaten alive. If you if you and reputation is everything there. Yeah, it can. If if you get a bad reputation and your label to sit back, nobody's going to work with you know, it'll even though to stop inviting you to meetings, you won't be able to go out it doesn't matter if you're if you're a chief. You if you don't have respect. I mean, there's e4 is have way more respect than the chiefs. Yeah.
Pete Turner 40:51
Yeah, that whole like, I've been through several murder boards because I do I show up. And even if it's impromptu and I don't know what's happening, they're going to ask you operations skills. I first off, I've been an instructor, here's what I learned. I learned everything from all of you that came to me. And I was going to ask you this about SEAL training, but I got to see everybody's Voodoo, everybody's things and I go do this, let's do this, more of that, but on their style, so they, they bring this particular like approach. Like Okay, let's improve this, you know, like, last of the book here more of the book here, that kind of thing. Did demeanor instructor make you a better seal? Like Were you able to see things? And I mean, obviously, you're training those guys based on your experience, but talk about that.
Jeff Gum 41:35
Absolutely. And also just being a little bit older, yeah, mature, a little wiser. And, and being able to see things more from the big picture. Yeah, and having two platoons under my under my belt. And, and then yeah, so and I kind of almost looked at it as being as being a coach. I wasn't, I wasn't there. I was a buds instructor. I was a big the guys hit the surfer. Run with boats on heads or do lock PT. The training we were doing was tough enough. Yeah. I was like, Hey, guys, call me. Call me, Jeff. Yeah, like, any questions, anything, anything you're not understanding? Like, come come to me. And we'll go over and I'll show you. I'll show you again. Yeah, because I, because I want to make sure you guys leave here with like, the highest skill possible because it could save your life and yeah, and your buddy's life?
Pete Turner 42:26
No, that's for sure. I would always push we did a lot of role play. Yeah. So you'd be trying to I would be a potential source. Do you try to get me to work with you. And I would roll over and just like, let him because that's already really hard. But then when they compel try to compel me to do things, I'm like, you haven't earned it. There's no trust here. There's no back. We're like, there's a thing called was for the audience. There's a thing called a surveillance detection route. And so they would prescribe this route for me to walk through my hometown. And my What? I just drove up, why would I? Why would I? Well, looks weird for me to walk a quarter mile around two buildings. Why would I do that? And then you look at me, it's not perfect. But that's what the book says. And I'm like, No, the book says that. Why am I gonna? Why wouldn't you have to figure out how to make it normal for me? not normal for you? Yeah. And it would blow their minds because that perspective, to see the head tunnel vision,
yeah, talk about that. about, like, how you get even seals or operate, you know, source operations? How do you? How do you get that perspective? So you get out of that tunnel?
Jeff Gum 43:33
Just Just get just gaining more experience? But also, also, you're taking the taking that pregnant? Pause? Yeah. Pregnant pause. And, and just before, before you just like slow is smooth, smooth is fast. One of the old one of the oldest quotes we use and and it starts in our kind of our dive or dive training, where we're going through all the procedure. But yeah, you take it, you take a deep breath, you move through, you kind of think big picture, why am I Why am I doing this? And look around, don't just, it happens a lot. When people when people are shooting, they want to be like, Oh, I just got my target. And they get target fixated. And they just focus on that putting lead downrange putting, but they're not seeing everyone shooting, moving, communicating around and shoot, shoot a little look a little and, and you take that you apply it, you apply it to what your job is. And you're like, all right now, but just think what what would I be doing in real, real life? Yeah. And because everything we do, we train scenario based training all the time, whether it's whether it's combative, or whether it's what you're doing, or whether it's, you know, shooting, moving, communicating CIC, whatever. And, and if you get if you get target fixated, you get tunnel vision, then then you don't see everyone moving around. Yeah,
Pete Turner 44:54
that's a great point about the training too, because that is even just to remember, like, a lot of people me, especially like, if I'm in a tense situation, and I'm shooting, I will grip the shit out of the gun. Yeah. And then the trainer will come up and just tap you on that. Even with the live gun. They're like tap tap, you're like, Oh, yeah, that's right. I got Calm the fuck down if I'm going to actually use this thing effectively. And the same thing and source operations if you're so bound up, or if the guy next to you, I've seen this so many times, Jeff, right. I'm in there as a whole bunch of Army guys, and I'm trying to do my job. And I got this e6, who's an infantry guy, and I'm like, you have to mellow out. Take off your fucking shit. Smile, don't fake smile, try to find think about titties, some. But what you're doing right now is you're killing the entire room because us this is our partner this I want information. This guy, chill or leave one of the two, you know, it's at it just takes that tap to make them go. Oh, shit. That's right. I'm so fucking intense right now. Like, little less intensity, little less laser focus.
Jeff Gum 45:55
And it all applies back to to now applies back to business, right first, professionally, and especially, you know, having a startup where you have a million you got a million things to do. All right. What's my is going to get target fixated on the first one. Yeah, on the first one I'm doing or, or take a step back. Big Picture. Where am I going to get the most bang for my buck? Because Because I'm not gonna be able to do these million things today, I need to do what's gonna make the biggest impact. And you can do 20% of the work to 8020 rule. Yeah, 20% of the work can gain you 80% of the efficiency and down to work, the work done. So. So all right, let's let's make a list. Let's go over big picture. Where am I getting the most bang for my buck? All right, I need to I need to focus on these. I get these done. These other ones I can probably do while I'm on the road on my computer. It's not time sensitive. What else? All right, this, let's get this done. While I'm here. Take that picture back. Look, big picture. Go up to 50,000 feet. Yeah. And the drama at a
Pete Turner 47:01
no, that's so great. Because you're you're the CFO, the CIO, the CEO, all of the seas. And then you're also all but I
Jeff Gum 47:09
but I also I have I know I am not the expert. I know what I know, at certain at certain things. But so my cousin is a seat is a CPA has his own accounting firm. And, and I know enough about accounting to keep it like, keep it together. But then he's the one that you know, files my tax, I'm not going to be sitting there trying to file my taxes. He's the one that really goes through, make sure everything's balanced at the end. Yeah, and can can do all that in probably less than an hour. Yeah, cuz you've got to keep it because I keep it together. You want to tend to do the things
Pete Turner 47:47
that you Only you can do like forecasting, it's up to you. Because you're the one that looks at the marketplace and goes, I can sell these. Yeah, and that's way harder for what you need to do to find someone who can do
Jeff Gum 47:58
that, as opposed a car CPA, which they know how to do that part of it. And one of the biggest things I really have to be on Yeah, is is the product okay, because the product is every great company is built around a great product Ilan, Ilan Musk, Elon Musk said, and so if my product start because you can go out and be the best marketer ever. And if all these people go and they buy your product, and it sucks, then then they're then you're not going to it's way easier to have to get return customers. So Customer service is so important to me, having having a good product that people that people like, is so important to me. And, and so that it just if something I'm constantly Yeah, I any little, I'm like, All right, let's make the leg whole an inch an inch smaller, that's going to make it fit a tiny bit better. Yeah, let's let's do this. Let's do is constantly innovating. It never being never been being happy. All right, I got a new idea for cool design, let's make this let's make it in bikini. Let's make it never, never be sad, never be satisfied with at a and then. And then market marketing is absolutely huge. Now that I do have this, like all these great products at my whole like winter was basically focused on creating all these products. At the end of spring, they were pretty much finished. And they and they launched. And now I'm like marketing and I just I my my girlfriend left her job she worked in she worked in tech, she did digital marketing for a fashion app. And she she left them and started working for me. And she's also she's also like the main model that's in everything to end up. And she's just been huge. Now I have like a whole team of like, Instagram influencers because it's because it's a product. It's not like a random, oh, here's my drink. Here's my favorite, you know, Morning Morning, whatever snack here's know, these girls want to be wearing bikinis that are that are colorful and fun and awesome. And stand for something cool. Like freedom. Yeah. Which I mean, it's more than more than cool. And also is, you know, doing doing this mission outside of it. So it's kind of so the end, which comes back to the products. Yeah. And, and so now they're out there creating, creating all this content for me, and it and going into channel channels that, that and it's just caused the Instagram and the social media to explode.
Pete Turner 50:35
Yeah, we had Mark Schaefer on the show. He's like, he's a marketing expert. And he said the most human company is going to win. And I totally agree with this. And I think your approach like you're finding something that girls want to have fun, great looking bikinis. I mean, yeah, any purchases a big thing for them. Get them to go. I want to be that that's a human approach to this like they want to be. They don't want to be that girl.
Jeff Gum 50:59
And guys, well, I see it. Yeah. Yeah. So it just goes back to my audience, which is 85% are guys yeah. So and so it's kind of crazy. Four out of five of my posts are probably bikinis and swimsuit stat but selling 85% silk ease and soon guys and board shorts down. So it's kinda it's kind of it's kind of funny.
Pete Turner 51:21
What is some good life? Like what is like, what does that mean?
Jeff Gum 51:26
It's it's just freedom and the truth in the truest sense, from just being being yourself not letting anything hold you back in life, especially an oversized pair board shorts. Yeah, like, don't you? You want the best, the best tan line you want. You want the girls to come over and talk to you. You want to you want to just have a smile on your face, ya know? Yeah, it's great. And yes, state stands for freedom and just just being I mean, I just want to my friend Mitch, and he fights he fights MMA wearing wearing a sukkah to what, uh, yeah, that's great. Yeah.
Pete Turner 52:08
French Dorito he wore that shape suit. You would have been great to have an Andre the Giant, you know? Yeah.
Jeff Gum 52:13
Awesome. My friend Mario he, where is he? Where is my board shorts while he's working at NASA diving. With the diving with the astronauts in the Neutral Buoyancy Lab. It's a 2 million gallon tank. Yeah. With the with the with a replica space station inside of it while he's training all the astronauts Yeah, and, and he's gonna be in the net. He's applying for the next astronaut class too. But it's kind of cool. That's going into all its it stands. It stands for freedom, and patriotism. And, and just doing it as a secret. One of the things I I know is the secret to happiness is freedom. Yeah, the secret to freedom is courage. It's all related. It's all related, which is why like the happiness and the positivity as I you know, there's all these brands out there that are in your face and tough and hard and angry better into this and but I was like, I'm, I'm just all about happiness and bliss. Yeah, following what you're passionate about. I don't hear some room. I don't need to be Yeah, yeah, that's a Rudy that's why really loves it, Rudy. Man, it's a beautiful thing. The I had heard I'd actually heard of the force blue team from my friend Mario was just talking about and thought it was amazing. I wanted to get involved, but I was just a little mouths to slam to business school and everything else I'm doing. But uh, Rudy saw my brand on Instagram and reached out to me and was like, yo, let's get together. I love your brand. And I was like, Whoa, your part is like you founded the force blue team. I'm like, I've been wanting to get up. Be a part of that. Come on. And we came. Then we then we met up. He was out back in LA. And we just did a workout together. just sharing stories, experiences. We have everything both is on. He's a fighter, too. He was on black belt magazine. Yeah, but boy tie and was a wrestler and just jujitsu and just had everything in common. And we became best friends and like, a couple hours. He's it's hard. Yeah, really? Yeah.
Pete Turner 54:09
to have him on the show. Again, I want to ask you a question. I'm kind of exploring this, I want to understand it and I need to get multiple perspectives. Part of what I do is you heard me ask you this questions. Patriotism seems to be in flux. Like the dials account, the needle on the gauge is sort of bouncing back and forth and a weird pattern. What does patriotism mean to you? Is it a good thing? Is it a bad thing? What do you think
Jeff Gum 54:34
it's the best thing of what it stands when it's patriotism for the United States? Okay, because we we are the country that that stands that stands for freedom stands for do do you can do whatever you want, as long as it doesn't inhibit anyone else's freedom pretty hard. Like Yeah, but uh, but if it's you know, patriotism for for evil, that of course that bad, but when it's paid racism for the US and, and our, you know, our way of life staff for going out and saving, like, red like saving Europe from the Nazis going out and fighting, fighting the terrorists fighting the people that don't let Don't let women go to school. Don't let you know, don't let they Yeah, but all the all these all these evils that take place we go out, we go out and we fight that and, and that's where it's a beautiful thing. And, and so and that's what the red white and blue stands for? And that's why I think it's it's disgusting. When when people try to like oh, it's a piece of cloth know that and, and what's wrong and misshapen there is is that they, it's you have the right to do whatever you want, but the same but at the same time you like don't think you're not going to be chastised for
Pete Turner 55:54
Yeah, well as a guy that's building a brand when I look at brands that I support. First, I want to support my friends and I want to support your brand. So yeah, I'll buy with curl shorts. But I'd rather buy yours You know, because of who you are. And I'm not seeing record doesn't have a great charter for service. But when I go to make my decisions, I'm going to look for someone that is trying to do good things and and if if the flag is a problem for your brand, then guess what I'm going to I want to find a brand that
Jeff Gum 56:23
flag the flag is on here and battered flag right there. Yeah. With the waves going with the wave and up because it's all about being in the water. Yeah. And and the sun. So it's sun rays going through the wave in the battered flag with the word single.
Pete Turner 56:42
And then the logo. I love it. Yeah. And that's
Jeff Gum 56:44
that's a great as it stands for freedom. Yeah, that's what it is. Yeah, for way stretch, even stretch
Pete Turner 56:50
for dimensional every way stretch. Yes. I love it. Well, listen, I've had you for about an hour. We also did the the show because it's great to be able to go back to back with you guys. And I just I can't get enough of all of these interactions that just, you know, business aside, it's just good to share these moments. It's good for the soul. I know the audience. All my friends out there that are listening. It's just as people that listen in Germany, I didn't know I had a German audience. There's people awesome. That's beautiful world. Yeah, it is. And it's I just love that. Even if they don't always engage. And I always encourage them to at PJ Turner at single life. Jeff calm you can find him if you can't find him. Talk to me. I'll get you there. But all of these things tie together globally. We all want the same things that we talked about America a lot this time, but I love Germany. I love France were a lot of people listen,
Jeff Gum 57:37
but I went to over 20 countries last year. It's one of the most like amazing ways to get an education is just go out and see ghosts go out and experience and see see the world?
Pete Turner 57:48
Yeah, let me ask you this. I gotta have breaks
Jeff Gum 57:51
down the barriers and you realize we're a lot more similar than we are different. Yeah.
Pete Turner 57:55
I don't want to take your answer cuz I probably going to ask this poorly, but I'm just going to try it. My experience is that when you go abroad, people love Americans.
Jeff Gum 58:05
They absolutely love Americans. So many so many people. They like oh, I gotta say I'm Canadian. I'm like, What? You are crazy. I go around. And if you go around and you're you're an asshole. Yeah, of course. Of course they're not going to like you. That's not because you're an American. That's because you're an asshole. I go out and I wear an American flag bandana and had a big smile on my face. And 99% of people that come up in are, are absolutely positive. They they love they love it. And, and love it. And it's all it's all about what you you. They give back to you that what you reflect if you're going on your positive and you're smiling and, and it people have nothing but amazing experiences everywhere. Everywhere I go. I was in Normandy, France was flying the American flag everywhere I went through Normandy, they remember they know where their country would be if that sacrifice was it wasn't made there. And
Pete Turner 59:02
yeah, and and I love it. Same thing in the Netherlands. I did the anime Megan March. And as you walk through every town, the face all you Americans, that and this is that town, and that's their people. And when I was in the army walking through, this is two generations after World War Two, you know, it's 50 years later, it's been 20 years since I was in this part of the army. And there'll be a huge roar. Because if their grandparents weren't there, the parents were there and they remembered. And when Germany through it was not as it was not as welcome, while still I didn't matter if I was in the unit or not statues to the 82nd all these beautiful remember, yeah, and you're right. When you go places, if you're not an asshole, it's sometimes you might encounter some negative things. I've certainly had people not respond well, to me being an American. But that's absolutely the exception. Like if we were to go to Kurdistan right now, we couldn't buy drinks. We couldn't buy food and people would just want to hang out. That's not true of other countries. And a lot of the places that yes, Germans are great people and Australians, they're very much like us. They're welcome. But a lot of the places just not like that we have a thing that
Jeff Gum 1:00:10
I was I was walking around. I think this was like 2014 or something I was in. I was in Australia with my friend, AJ, and he had just flown back. So I went to Bondi, I went to Bondi Beach, I didn't have any friends, and I'm just wearing a suit. And I'm walking, I'm walking around by myself. And all sudden, I hear these Brazilian girl I hear like a little bit of Portuguese. And I'm like, Oh, you guys are from Brazil. And they're like, yeah, I'm like, Oh, where's the sukkah? I'm like, I love Brazil. And we all start talking and they were in they were in they were there studying studying English Australia and then all these different people from all over from from Italy from Spain from they were all all their classmates ended up coming there. I ended up I ended up staying with them going back doing like another party with them then went out with them. I didn't make it back home till four in the morning after going there a lot at 10 at 10am. And then I went out with them the next the next day. And then they were they were sending me all these videos on Snapchat when I left them just waving the American flag and telling me there's this mean every people love America everywhere I go it because it stands for freedom. They watch all their movies, they listen to our music. They're like what isn't there to love? Yeah.
Pete Turner 1:01:28
Well, listen, thank you so much. Did nailed an hour perfectly and, man I just love it. I love being able to support you and and watching you go out on your adventures and in time I can help it all please let me know. Awesome. Awesome. Thank you.
Transcribed by https://otter.ai